Oct. 12, 2012
/PRNewswire/ -- Ball Corporation (NYSE: BLL), the largest beverage can company in the world, has teamed with Oskar Blues Brewery of
, to introduce the first beer packaged in a "Royal Pint" (568-mL) can to the North American market.
will launch its signature brew, Dale's Pale Ale, in the supersized can today at the Great American Beer Festival in
the tenth anniversary of the debut of Dale's Pale Ale as the first craft beer available in recyclable aluminum cans in
, marketing director for Oskar Blues Brewery. "We wanted to go big with our anniversary celebration and launching Dale's in Ball's new Royal Pint size is another first for
The Dale's Pale Ale Royal Pint will initially feature special edition graphics and will later be available with the same signature graphics as the Dale's Pale Ale 12-oz. aluminum can. Ball is the only can manufacturer in
to make the Royal Pint, which is approximately the height of a 24-oz. can and the diameter of a 16-oz. can.
is the first brewer in
– craft or otherwise – to package beer in the unique, sleek-looking can.
"The 568-mL can offers our North American customers a new option to differentiate their brands and appeal to consumers," said
Robert M. Miles
, senior vice president, sales, for Ball's metal beverage packaging division, Americas. "Can size is an important element of branding and it is fitting that
is commemorating this special anniversary in a can size that is new to
As with all Ball aluminum beverage cans and aluminum bottles, the 568mL can contains the highest percent of recycled content on average of any beverage package, chills quickly, is stackable and 100 percent recyclable.