This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

MoZeus Opens Celebrity Mobile App Division Through A Partnership With CO&P Integrated Marketing

ATLANTA, Oct. 12, 2012 /PRNewswire/ -- MoZeus Worldwide, a mobile-marketing and content management software company, is pleased to announce that it's launching a SMART Activator "Celebrity App" division to benefit charities.  The consumer photo mobile app, available on Android, Apple/iOS and Windows platforms, will leverage celebrities to raise money for charity by providing fans the ability to download the app on their mobile devices and "take" a photo with Hollywood actors, professional athletes, musicians and other pop culture celebrities.  MoZeus has partnered with Cohn, Overstreet & Parrish Integrated Marketing (CO&P) to promote the product and secure celebrities for the app.

The "Celebrity App", powered by the MoZeus SMART Photo Overlay platform, will allow fans to quickly and easily share photos "taken" with the celebrity via Facebook and Twitter. The downloadable mobile app will be available at the MoZeus website (, iTunes Store, Android Marketplace, Windows App Store at a price estimated between 99-cents and $4.99. Proceeds from the sale of each app will benefit the celebrity's favorite charity. 

Fans will simply download the app, take a photo with their mobile device and then share via social media outlets such as Facebook and Twitter with the touch of a button.

"Today's MTV generation is seeking new and exciting ways to interact with celebrities," said Charles Jones, Co-founder and Chief Operation Officer for MoZeus Worldwide.  "Imagine being a huge fan of musicians Lady Gaga, Justin Bieber and Taylor Swift or of athletes such as Peyton Manning, LeBron James or Derek Jeter and having an opportunity to 'take' your photo with them. Or inserting a photo of yourself into the cast of Jersey Shore or Modern Family – while raising money for charity."

CO&P has already begun collaborative efforts with MoZeus to develop integrated marketing plans with an emphasis on PR and media relations, in support of several critical product initiatives for 2012. In addition, the agency plans to leverage its relationships with brands and properties such as Marriott, Playboy Enterprises, General Mills and the Olympics, as well as celebrity connections such as Ludacris, Ray Lewis and Cee-Lo Green.

To date, MoZeus has worked with more than 200 brands, agencies and sports properties to leverage the SMART Activator for more than 100,000 event days, which has resulted in five million unique leads and 30 million survey questions answered. Notable clients and properties that utilize MoZeus include Ford, Verizon, Coca-Cola, Comcast, AT&T, Beam Global, Kraft, Starbucks, Nissan and Harley Davidson, among many others.

For more information on MoZeus Worldwide or to learn more about the launch of the SMART Activator "Celebrity App", please visit or call 1-888-YMOZEUS (966-9387).

SOURCE MoZeus Worldwide

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,655.56 +298.69 1.72%
S&P 500 2,045.68 +32.79 1.63%
NASDAQ 4,726.1950 +81.8830 1.76%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs