Oct. 12, 2012
/PRNewswire/ -- Brian Atwood, a division of The Jones Group Inc. (NYSE: JNY), announces the opening of its first flagship store at 655 Madison Avenue, at East 60
New York City
. The store, designed by
of Studio Sofield, in collaboration with designer
, spans 1500 square feet of retail space and houses the largest selection of
product in the world.
Through the arched entryway, carved from a solid block of
marble, are three shopping areas displaying
handbag and B Brian Atwood contemporary footwear collections, each in a separate circular salon. Designed to convey the glamorous lifestyle synonymous with
, the salons feature satin upholstered cylindrical displays, mirrored panel walls and rock crystal ornament detailing. The store's color palette ranges from aubergine and violet to sea foam and mercury.
, Creative Director and Designer of
, said: "I wanted the store to be the chicest luxury haven – where beauty encompasses you from the moment you walk in, like a Faberge egg."
Other brand-centric design details include stiletto heel facade window displays and shelving with mohair and antique bronze trimmed shoe trays. The Sofield-designed custom furniture, such as the curved settees in violet mohair with bullion fringe trim and the satin scroll benches, is a mix of Regency and French flourish.
, Principal of Studio Sofield, said: "The design for
's store began in memory...the memory of a kinder, slightly more fanciful
of my childhood. I remember vividly the splendor of shops that were optimistic and opulent. This store design is a nod to all those technicolor interiors that reveled in their bold aesthetics. They inspired me to create interiors that are sensuous and secluded and are a respite from the mundane."
Visitors to the store will be the first to shop limited edition items and store-exclusive styles with signature touches including "655 Madison Avenue" plaques on the soles. Brian's favorite styles are labeled with Quick Response (QR) codes, allowing customers to use their smart phone or an in-store iPad to activate a series of videos in which the designer shares insider details like his inspiration and other anecdotes, creating a museum-like experience. Loyal
fans will also be able to take advantage of VIP services, including private shopping opportunities and, coming this Holiday season, a made-to-order program.
An in-store celebration is planned for mid-October and will be a charity shopping event with Brian. The opening of the first
flagship store follows the recent launch of Brian's digital flagship and first ad campaign.
About Brian Atwood
Loved by women around the world for his silhouettes, fearless luxe and sky-high heels,
infuses glamour, lust and desire into everything he designs. Since its 2001 debut, the
collection has been globally coveted for exquisite craftsmanship and hyperluxe design and detail. Brian is a member of the Council of Fashion Designers of America and has been honored with the CFDA Swarovski Perry Ellis Award for Best Accessory Design and the 2010 Footwear News Designer of the Year award. Learn more at
About The Jones Group Inc.
The Jones Group Inc. (
) is a leading global designer, marketer and wholesaler of over 35 brands with product expertise in apparel, footwear, jeanswear, jewelry and handbags. The Jones Group has a reputation for innovation, excellence in product quality and value, operational execution and talent. The Company also markets directly to consumers through branded specialty retail and outlet stores, through concessions at upscale department stores and through its e-commerce sites.
The Company's internationally recognized brands and licensing agreements (L) include: Nine West, Jones New York,
, Robbi & Nikki,
(L), Boutique 9, Easy Spirit, Carvela,
, l.e.i., Bandolino,
, Nine & Co., GLO, Joan & David, Miss KG, Kasper, Energie, Evan-Picone,
, Mootsies Tootsies, Grane, Erika, Napier,
(L), Givenchy (L),
, Pappagallo and Rafe (L).