This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Apple May Unveil iPad Mini on Oct.23: Report

Stocks in this article: AAPL GOOG AMZN BKW MSFT

NEW YORK ( TheStreet) -- Tech land was "supposed" to get an invite for the iPad Mini launch from Apple (AAPL) earlier this week. It didn't happen. Now it looks like this may happen next week.

Tech news website AllThingsD reports that Apple will likely showcase its newest device on Oct. 23, just two days before earnings. Perhaps it's just a coincidence, but Microsoft (MSFT) is launching its Surface tablet just three days later, on Oct. 26.

The launch venue is not yet known, but AllThingsD speculated it will be Apple's Town Hall Auditorium, a much more intimate setting than San Francisco's cavernous Moscone Center, which is often used for Apple product launches. Apple has held other events at its Town Hall Auditorium in the past, namely last year's iPhone 4S launch.

This year's launches of the new iPad and the iPhone 5, in March and September, respectively, were held in San Francisco's Yerba Buena Center for the Arts Theater, another relatively small venue.

Apple is reportedly entering the smaller tablet market to hold onto market share. The tech giant holds 68% of the tablet market, according to IDC. Apple is looking to defend its turf against the likes of Amazon (AMZN), Google (GOOG) and Barnes & Noble (BKS), which all launched smaller tablets recently.

Amazon Kindle Fire HD Fizzles Out: Review

Retailers such as Best Buy (BBY) have been prepping shelves for the iPad Mini with accessory display cases.

The tablet is expected to have a screen size of 7.85-inches, while the larger iPad has a 9.7-inch screen. It will look very similar to the larger iPad. Pricing for the device is not yet known, though many believe Apple will price the iPad Mini competitively with other smaller tablets, perhaps as low as $299.

In the past, Apple has sent out invites to events 7 or 8 days before major announcements, so these may appear next Monday or Tuesday. The world will be watching its inboxes for hints of Apple's "one more thing" in 2012.

Interested in more on Apple? See TheStreet Ratings' report card for this stock.

-- Written by Chris Ciaccia in New York

>Contact by Email.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs