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Stop Hating Amazon, It Can Spend-and-Grow Forever

But, if Amazon never pulls back on spending it's actually a good sign. That means the company still sees opportunity. It will spend at the level necessary to remain the leader not only in e-commerce, but in retail and related spaces.

In other words, don't bet against Amazon. They've been doing it the way I outline here, in some way or form, for 13 years. Fits and starts and bearish frenzies aside, Amazon could, theoretically, continue to do this forever.

At the time of publication the author held no positions in any of the stocks mentioned.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

Rocco Pendola is a private investor with nearly 20 years experience in various forms of media, ranging from radio to print. His work has appeared in academic journals as well as dozens of online and offline publications. He uses his broad experience to help inform his coverage of the stock market, primarily in the technology, Internet and new media spaces. He has taken a long-term approach to investing, focusing on dividend-paying stocks, since he opened his first account as a teenager. Pendola, 37, is based in Santa Monica, Calif., where he lives with his wife and child.
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