The refreshed AIG logo will be prominently displayed in contrasting white on the historically black front of the jerseys and back of shorts for the four men’s teams, and front of the jerseys for the two women’s teams. The new jersey will be worn by the All Blacks Sevens for the first tournament of the 2012/13 HSBC Sevens World Series tournament on the Gold Coast in Australia, October 13, in a game against the United States Eagle 7s. On the All Blacks jersey, AIG’s logo is just under one third the size of the maximum allowed under International Rugby Board guidelines, in consideration of the historical significance of that jersey.
This sponsorship solidifies AIG’s commitment to the sport of rugby. On October 2, 2012, AIG announced that it had entered into an agreement to become the official front-of-jersey sponsor for USA Rugby’s men’s and women’s Junior and Collegiate All-American teams. AIG will also work with USA Rugby to grow its Rookie Rugby “Rugby in a Box” youth developmental program, an assertion of the company’s commitment to grow the sport at every level around the world.
Mr. Benmosche concluded: “Rugby is popular around the globe and growing rapidly in the United States, and the top rugby nations align with regions where AIG is strongly represented and is targeting growth.”
About New Zealand Rugby and the New Zealand Rugby UnionRugby is New Zealand’s national game, which is played by nearly 150,000 men, women and children who are affiliated to more than 500 rugby clubs. From this small base, New Zealand dominates the global game, regularly producing world champion teams in all forms of the game. Its national team is the legendary All Blacks – the most successful international rugby team of all time and one of the most successful teams in world sport, with a winning Test record of more than 75 percent. The All Blacks are the current Rugby World Cup Champions. The All Blacks Sevens, who play the seven-a-side shorter version of the game, have won the IRB Sevens World Series 10 times, the Maori All Blacks regularly beat international sides, the New Zealand Under 20 team has been world champions four times and the Black Ferns, the women’s fifteen a-side team, has won four consecutive world titles.