American International Group, Inc. (NYSE: AIG) and the New Zealand Rugby Union (NZRU) announced today a five-and-a-half year agreement for AIG to sponsor six NZRU rugby teams: the All Blacks, Maori All Blacks, All Blacks Sevens, New Zealand Black Ferns (women’s fifteens), New Zealand Women’s Sevens, and New Zealand Under 20. Financial terms of the sponsorship agreement are not being disclosed.
Peter Hancock, CEO of AIG Property Casualty, and Richie McCaw, captain of the All Blacks, with new AIG All Blacks(R) jersey.(Photo: Business Wire)
“Prominently associating the AIG brand with the legendary All Blacks and the highly competitive and successful New Zealand Rugby Union teams, as well as passionate rugby fans around the world, represents a tremendous opportunity for AIG, the NZRU, and rugby,” said Bob Benmosche, AIG President and Chief Executive Officer. “The All Blacks’ winning tradition and reputation for tenacity, integrity, and performance reflect attributes in AIG’s own culture. We are extremely honored to be the All Blacks’ new front-of-jersey sponsor and excited by the benefits that come with the teaming of two world-class franchises. Together, AIG and the NZRU are a powerful global partnership, symbolizing strength and potential.”
“The AIG sponsorship is a game changer for rugby in New Zealand and will take New Zealand rugby to new heights around the world,” said Steve Tew, NZRU Chief Executive. “We need to ensure the game flourishes at the community level and upwards so that New Zealand can keep producing world champion teams and the best players in the world. A new logo on the All Blacks jersey is not a step we have taken lightly – we respect the rich and proud heritage of this extraordinary team, and carefully weighed the change. In the end, the AIG sponsorship is an unprecedented opportunity, and the best option to sustain the future of New Zealand rugby and grow the global game.”