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ExactTarget Updates Third Quarter Guidance, Announces Investor Forum At Connections 2012

Global interactive marketing provider ExactTarget (NYSE:ET) announced today that it expects revenue and adjusted net income for the third quarter of 2012 to be at or better than the favorable end of the previously provided guidance when it reports third quarter 2012 results Nov. 8.

ExactTarget announced on Aug. 9 that it expected third quarter 2012 revenue to be $71.0 to $72.0 million and adjusted net (loss)/income to be $(3.0) million to $(4.0) million. The company now expects to report third quarter 2012 revenue of at least $72.0 million and adjusted net (loss) better than $(3.0) million.

The update to third quarter 2012 guidance comes as the company prepares to host an Investor Forum from 9 a.m. to Noon on Oct. 17 at the J.W. Marriott in Indianapolis, coinciding with the second day of ExactTarget’s client conference Connections.

A live audio webcast of the Investor Forum will be available on the Investor Relations page of the ExactTarget website, located at An archive of the presentation will be available on the site following the conclusion of the event.

Members of the investment community interested in attending the event must pre-register by emailing ExactTarget Investor Relations at

ExactTarget’s update to its third quarter 2012 guidance and the announcement of its Investor Forum follow the announcements today of two completed acquisitions. ExactTarget announced its acquisition of marketing automation provider Pardot and Web personalization provider iGoDigital.

ExactTarget will host a conference call at 5 p.m. Eastern today (Oct. 11, 2012) to discuss both acquisitions with the investment community. To access the call from the U.S., dial 800.299.9630 or 617.786.2904 internationally. A live webcast of the call will also be available at An audio replay of the call will be available until Oct. 18, 2012 at 888.286.8010 or 617.801.6888 internationally. To access the replay, reference Conference ID 15228738.

About ExactTarget

ExactTarget is a leading global provider of cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit .

Website Information

We routinely post important information for investors on our website in the "Investor Relations" section. We intend to use this website as a means of disclosing material, non-public information and for complying with our disclosure obligations under Regulation Fair Disclosure. Accordingly, investors should monitor the Investor Relations section of our website, in addition to following our press releases, SEC filings, public conference calls, presentations and webcasts. The information contained on, or that may be accessed through, our website is not incorporated by reference into, and is not a part of, this document.

Non-GAAP Financial Measures

This press release includes information about Adjusted Net (Loss)/Income. We believe these measures provide important supplemental information regarding our operating performance and are often used by investors and analysts in their evaluation of companies such as ours. Adjusted Net (Loss)/Income is calculated as Net (Loss)/Income before (1) amortization of intangible assets, and (2) stock-based compensation. This non-GAAP financial measure is used in addition to and in conjunction with results presented in accordance with GAAP and should not be relied upon to the exclusion of GAAP financial measures. Adjusted Net (Loss)/Income reflects an additional way of viewing aspects of our operations that we believe, when viewed with our GAAP results and the accompanying reconciliations to corresponding GAAP financial measures, provide a more complete understanding of factors and trends affecting our business.

Safe Harbor Statement

This press release contains forward-looking statements about expected financial metrics such as revenue and Adjusted Net (Loss)/Income. The achievement or success of the matters covered by such forward-looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in the company’s financial and operating performance; attracting and retaining clients; defects or errors in the company’s solutions; unexpected decrease in clients’ use of email; ability to gain customer acceptance of cross-channel marketing; changes in domestic and international data privacy regulations; compromises of the company’s security measures; infrastructure scalability; third-party hardware and software; competition; the company’s ability to hire, retain and motivate employees and manage the company’s domestic and international growth; successful client deployment and utilization of the company’s existing and future solutions; changes in the company’s sales cycle; various financial aspects of the company’s subscription model; unexpected increases in attrition or decreases in new business; the emerging markets in which the company operates; unique aspects of entering or expanding in international markets; litigation related to intellectual property and other matters, and any related claims, negotiations and settlements; unanticipated changes in the company’s effective tax rate; fluctuations in the number of shares we have outstanding and the price of such shares; foreign currency exchange rates; interest rates; and general developments in the economy, financial markets, and credit markets. Further information on these and other factors that could affect the company’s financial results is included in the Registration Statements on Form S-1 we filed earlier in 2012 as filed with the Securities and Exchange Commission. Additional information will also be set forth in our quarterly reports on Form 10-Q, annual reports on Form 10-K and other filings that we make with the Securities and Exchange Commission. These documents are available on the SEC Filings section of the Investor Information section of the company’s website at . Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that the expectations will be attained or that any deviation will not be material. ExactTarget, Inc. assumes no obligation and does not intend to update these forward-looking statements.

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