This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Southwest Wines Launches Soleil Mimosa™ In Eye-Catching Slim Cans From Ball Corporation

Stocks in this article: BLL

BROOMFIELD, Colo., Oct. 11, 2012 /PRNewswire/ -- Southwest Wines of Deming, N.M., today is launching its recently renamed Soleil Mimosa in a new sustainable, package for consumers on the go – a 187mL aluminum slim can from Ball Corporation (NYSE:BLL).

(Photo:  http://photos.prnewswire.com/prnh/20121011/LA90995)

Southwest Wines, also known as St. Clair Winery, has produced its one-of-a-kind Mimosa beverage for more than 25 years. The ready-to-drink (RTD) beverage blends premium sparkling wine with fresh-squeezed orange juice, resulting in a refreshing Mimosa experience. The product is sold successfully across the United States.

Earlier this year, the popular St. Clair Mimosa beverage was renamed Soleil Mimosa to better capture the essence of the brand. Today, Soleil Mimosa launches in single-serve slim cans, bundled in easy-to-grab-and-go four-packs.

"Aluminum cans are the ideal packaging choice for consumers and for all types of beverages because cans go anywhere, are 100-percent recyclable and offer flavor protection and longer shelf life," says Robert M. Miles, senior vice president, sales, for Ball's metal beverage packaging division, Americas. "With eye-catching graphics and unique shapes and sizes, aluminum cans give active consumers expanded opportunities and venues to enjoy beverages in nontraditional settings."

Wine in cans is becoming increasingly popular as a lightweight, unbreakable alternative to traditional wine packaging.

"The 187mL slim can is a game-changing packaging solution with respect to our pre-mix Mimosa, and more broadly speaking, to the premium wine industry in general," says Robert Roeloffs, marketing manager for Southwest Wines. "The aluminum can format establishes our brand identity and reinforces the key aspects of our Mimosa product – namely its high freshness and refreshment qualities, convenience, portability and fun factor."

As with all Ball aluminum beverage cans and aluminum bottles, the 187mL slim can contains the highest percent of recycled content on average of any beverage package, chills quickly, is stackable and is infinitely recyclable.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,827.75 +12.81 0.07%
S&P 500 2,072.83 +5.80 0.28%
NASDAQ 4,787.3170 +29.0650 0.61%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs