Oct. 11, 2012
/PRNewswire/ -- Coinciding with the office of
, The Westfield Group (ASX: WDC) today debuted
at the kick-off of the city's first ever Innovation Month. Surrounded by the "who's who" of the technology community,
will be home to the newest global digital lab focused on innovation for the retail ecosystem.
will leverage new social, mobile and digital technologies to help converge the digital shopper with the physical retail world. As the hub of digital technology innovation,
is attracting the industry's most cutting-edge companies from Twitter to Pinterest to Zynga, as well as digital divisions of large corporate consumer brands.
based Westfield Group adds to the trend by bringing
to the city.
proudly celebrates Innovation Month Under the Dome at the Westfield San Francisco Centre and acknowledges the many creative companies driving job growth in our City," said
. "The launch of
is yet another example of the groundbreaking digital organizations moving here and fueling the local economic growth because of our City's strength as a leader in innovation."
Westfield San Francisco Centre is a unique property with its iconic location and will serve as a "sand-box" to drive creativity and innovative technologies. After successful implementations locally, Westfield Group will be able to extend new technologies to its 23,700 plus retailers globally and to benefit the 1.1 billion customer visits to more than 100 locations each year. Currently, Westfield Group generates over
for their retailers in annual retail sales.
To drive the development and adoption of innovative technology for Westfield Group's shopping centers globally, newly appointed Global Chief Digital Officer
who reports into Co-CEO,
. Unlike most "lab" divisions of corporations where research and technology development arms are used to drive the company forward,
looks to benefit the retail industry and its consumers as well.
will help the retail industry evolve and take advantage of the technology consumers are using today to define the shopping experience of tomorrow," said
, global chief digital officer at Westfield Group. "The Labs team will have more freedom to test partnerships and products and we look forward to taking best practices and expanding globally."
For more information on
, go to
About Westfield Labs
is a new entity of The Westfield Group and serves as a global digital lab focused on innovation for the retail ecosystem by leveraging the social, mobile and digital market opportunities that converge the digital shopper with the physical world.
The new team and office is based in
San Francisco Bay Area
, the global hub of innovation and the development of digital technology. Over time, new products, partnerships and services will be commercialized globally.
plans to transform emerging ideas and technologies into viable businesses that move the retail industry forward. For more information visit
About The Westfield Group
The Westfield Group (ASX Code: WDC) is an internally managed, vertically integrated, shopping centre group undertaking ownership, development, design, construction, funds/asset management, property management, leasing and marketing activities and employing over 4,000 staff worldwide. The Westfield Group has interests in and operates one of the world's largest shopping centre portfolios with investment interests in 109 shopping centres across
the United States
, encompassing around 23,700 retail outlets and total assets under management in excess of
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