Hasbro, Inc. (NASDAQ: HAS) officially announced that it will create KRE-O building sets based on the world famous characters and vehicles from its G.I. JOE brand. The new line of KRE-O G.I. JOE building sets will be available exclusively at Toys“R”Us retail locations and www.Toysrus.com beginning in February 2013. Hasbro unveiled the new KRE-O G.I. JOE line last night in New York City at its annual New York Comic Con preview event celebrating the Company’s extensive portfolio of pop culture brands.
The 372- piece KRE-O G.I. JOE BATTLE PLATFORM ATTACK set is part of the new KRE-O G.I. JOE building set line announced by Hasbro. The KRE-O G.I. JOE line will be available exclusively at Toys "R" Us beginning in February 2013. (Photo: Business Wire)
With G.I. JOE toys recently topping The Children’s Museum of Indianapolis’ list of “ 100 Toys That Define Our Childhood” at #1, the upcoming G.I. JOE: Retaliation movie from Paramount Pictures scheduled to hit theaters on March 29 th, 2013 in 3D and an ongoing comic book series from IDW Publishing, the G.I. JOE brand from Hasbro continues to captivate generations of fans around the world. The addition of KRE-O G.I. JOE sets to the brand’s portfolio will offer the opportunity to build environments and vehicles to play out the G.I. JOE vs. COBRA fantasy and will feature KREON figures based on popular characters from both the heroic G.I. JOE team like DUKE and SNAKE EYES as well as the villainous COBRA organization like FIREFLY and STORM SHADOW.
“We’re thrilled to bring the G.I. JOE property to life in this new format and to expand the KRE-O line with the team at Toys“R”Us,” said Kimberly Boyd, Senior Marketing Director for the KRE-O brand at Hasbro, Inc. “With the introduction of KRE-O G.I. JOE building sets, Hasbro continues to offer tremendous value to construction consumers with high-quality building experiences featuring popular characters from properties unavailable anywhere else in the category.”