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TheStreet Open House

Fresh New Look For Cardstore By American Greetings





CLEVELAND, Oct. 11, 2012 /PRNewswire/ --  Cardstore, the popular greeting card website from American Greetings Corporation (NYSE: AM) has refreshed its site to include more features and more content--just in time for the upcoming holiday season. And for a limited time, Cardstore is offering consumers a fun way to test out the new website and experience the quality of the finished product—with a free card!

The website enhancements are a combination of customer feedback, market research, and Cardstore's goal to provide a creative, easy-to-use experience-- the place people can go to personalize greeting cards for every occasion. Upon entering the site, customers will find a fresh new look, more navigational tools, a card carousel and card shelves that allows the perfect card to be easily selected and personalized. Delivery dates can now be scheduled up to a year in advance with the new "Schedule Ahead" option so customers can personalize a card for upcoming occasions at any time. Cardstore will then print, ship and provide a 100% satisfaction guarantee on every order.

To celebrate the website refresh, Cardstore is offering a free card from October 11 – 14, 2012 for all visitors who place their card order and enter coupon code CCM2336 during checkout. Cardstore offers consumers unmatched variety as well as the opportunity to personalize their selections through an assortment of interactive options. Users can add personal photos, include unique, heartfelt messages and even upload a signature. In addition to these great options, Cardstore can also stamp and send the cards directly to recipients via the U.S. postal service.

"We're thrilled to bring our customers a fresh new Cardstore that was thoughtfully made over, just for them," said Ann-Marie McGowan, general manager of Cardstore. "We provide customers more ways to create and send the perfect card that expresses exactly what is on his or her mind, whenever the occasion or inspiration strikes. We promise perfectly personalized greetings that customers can create and send in a few quick clicks, printed and shipped to a mailbox in days—what a great way to make a meaningful connection!"

Other Cardstore benefits include free standard shipping this holiday season, mail delivery service with the simple click of "mail to the recipient", an array of talented artists and brands to select from, the schedule ahead option, three different ways to include a signature, easier upload for address books, the ability to upload photos from Facebook, a free iPhone app that can be easily downloaded on Cardstore.com or through the iTunes App store, as well as the Cardstyle blog that provides inspiration and suggestions on creating the perfect card.

About American Greetings CorporationFor more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.



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