As for the aircraft order, the 50 jets will include 37 Boeing 737 MAX models, which have a new engine variant, and 13 next-generation 737-900s. At list price, before the undisclosed discount, the order is valued at about $5 billion. The 737 MAX is expected to be 13% more fuel efficient than today's most efficient single-aisle aircraft.
"This order positions us for growth and ensures that we'll continue to operate the quietest and most fuel-efficient aircraft available for the foreseeable future," said Alaska CEO Brad Tilden, in a prepared statement.
Alaska currently operates 120 Boeing 737s. In addition to the 50 new orders, it has 25 existing firm delivery positions. Two-thirds of the new aircraft will be used for fleet replacement, it said, while the rest will enable continued growth. The order provides for deliveries between 2015 and 2022