This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Rouse Properties Announces Renovation Of Chula Vista Center

Rouse Properties, Inc. (NYSE: RSE), a national owner and operator of regional malls, today announced that it has commenced a cosmetic renovation of the Chula Vista Center, an open-air regional mall in San Diego, California. The 875,000 square foot center is anchored by Macy’s, jcpenney, Burlington Coat Factory and Sears and includes specialty retailers such as Victoria’s Secret, G by Guess, Aeropostale and Express, along with national restaurant operators such as Panera Bread, BJ’s, Red Lobster and a soon to open Buffalo Wild Wings.

Chula Vista Center serves as one of the premier shopping destinations in the South Bay region of San Diego, and is conveniently located just seven miles from both downtown San Diego and the Mexican border.

The renovation is part of Rouse’s ongoing program to create value and drive higher revenues through cosmetic renovations. Enhancements of Chula Vista Center will entail numerous cosmetic upgrades to the center’s common areas, including an outdoor fireplace with comfortable lounge seating, shaded bistro-style seating areas with landscape borders and colorful umbrellas, a central courtyard area with a new water feature, soft seating, a children’s play area for all ages, and Wi-Fi throughout the Center.

“The enhancements at Chula Vista Center reflect our ongoing efforts to improve the quality of the experience at our shopping centers by providing a refreshed and superior environment for our customers and families to shop and socialize,” said Benjamin Schall, Chief Operating Officer of Rouse Properties. “The Center serves a densely populated community of over one million people, and we expect the renovation to not only further differentiate and strengthen our position in the marketplace, but also to substantially increase the sales for the over 80 anchor and specialty retailers at the Center.”

Other upgrades for Chula Vista Center include a new signage program, enhanced landscaping, as well as natural color stained finishes to all concrete flooring and fresh exterior painting of all common spaces. Rouse Properties expects to complete the renovation in 2012, and the work will primarily take place after mall hours.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,113.54 +61.81 0.36%
S&P 500 1,983.53 +9.90 0.50%
NASDAQ 4,456.0160 +31.3120 0.71%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs