Rouse Properties, Inc. (NYSE: RSE), a national owner and operator of regional malls, today announced that it has commenced a cosmetic renovation of the Chula Vista Center, an open-air regional mall in San Diego, California. The 875,000 square foot center is anchored by Macy’s, jcpenney, Burlington Coat Factory and Sears and includes specialty retailers such as Victoria’s Secret, G by Guess, Aeropostale and Express, along with national restaurant operators such as Panera Bread, BJ’s, Red Lobster and a soon to open Buffalo Wild Wings.
Chula Vista Center serves as one of the premier shopping destinations in the South Bay region of San Diego, and is conveniently located just seven miles from both downtown San Diego and the Mexican border.
The renovation is part of Rouse’s ongoing program to create value and drive higher revenues through cosmetic renovations. Enhancements of Chula Vista Center will entail numerous cosmetic upgrades to the center’s common areas, including an outdoor fireplace with comfortable lounge seating, shaded bistro-style seating areas with landscape borders and colorful umbrellas, a central courtyard area with a new water feature, soft seating, a children’s play area for all ages, and Wi-Fi throughout the Center.
“The enhancements at Chula Vista Center reflect our ongoing efforts to improve the quality of the experience at our shopping centers by providing a refreshed and superior environment for our customers and families to shop and socialize,” said Benjamin Schall, Chief Operating Officer of Rouse Properties. “The Center serves a densely populated community of over one million people, and we expect the renovation to not only further differentiate and strengthen our position in the marketplace, but also to substantially increase the sales for the over 80 anchor and specialty retailers at the Center.”Other upgrades for Chula Vista Center include a new signage program, enhanced landscaping, as well as natural color stained finishes to all concrete flooring and fresh exterior painting of all common spaces. Rouse Properties expects to complete the renovation in 2012, and the work will primarily take place after mall hours.
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