Maximising Mobile Messaging: The Dawn Of A New Age And Opportunity For Mobile Operators
Acision Broadband Messaging Service Centre (BMSC):
Acision's Broadband Messaging Service Centre (BMSC) enables mobile operators to quickly move forward, take the lead and differentiate through rich, IP messaging services. As a single integrated communications solution which works across all networks from 2G to LTE, Acision BMSC provides the full set of IP messaging services, including SMS, MMS, voicemail and the GSMA's Rich Communication Suite (RCS) of services such as instant messaging, group chat, file transfer and video sharing.
As a unique value add to operators, Acision BMSC goes beyond RCS standards by enabling a consistent user experience across all messaging services:
- 3 rd parties and enterprises benefit from the richer messaging services using RCS capabilities as enhancements to the popular SMS / MMS services we know today.
- Network Value Added Services (auto-reply, copy forward, parental control) applied across SMS, MMS and RCS.
- Seamless interaction across mobile and internet messaging communities and social networks.
This provides early RCS adopters with connectivity to the global mobile community of 5 billion users from day one, while extending the existing SMS user experience with enriched features and enabling operators to monetise the growing RCS user base with premium services, applications and content. For more information on Acision BMSC click here.NOTES TO EDITORS Methodology The Acision messaging research was carried out in 2012 by Vanson Bourne, a specialist research-led consultancy, which carries out user research within a technology context. The research was conducted with a sample of 1,000 adults in the UK and 1,000 adults in the US. About Acision As the global leader in mobile messaging, Acision connects the world by powering relevant, seamless messaging services, which enrich the mobile communications experience and create new opportunities for carriers and enterprises across the world. For more information, visit Acision at http://www.acision.com SOURCE Acision UK Ltd
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