This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Maximising Mobile Messaging: The Dawn Of A New Age And Opportunity For Mobile Operators

READING, England, October 11, 2012 /PRNewswire/ --

Acision Broadband Messaging Service Centre (BMSC) - the one-stop-shop of messaging services over 2G, 3G and LTE

Based on its own consumer research and expertise in the mobile industry, Acision, the global leader in mobile messaging, today reveals why operators are presented with a major opportunity to enrich the mobile messaging experience and enhance applications and services in the 'smart' device world. As we move into a new era of communication and connectivity, where ever-richer IP-based services are now prolific, operators are in a unique position to set themselves apart from other messaging providers. By enabling seamless messaging across all networks (2G, 3G, 4G/LTE), devices, social networks and communities, operators can provide an unmatched user experience to boost loyalty, retention and revenue.

Marco Wanders, EVP Product Division at Acision, commented: "Today, operators' most significant messaging service, SMS, continues to prove popular and generates huge amounts of revenue. At the same time, a new breed of messaging services are taking the world by storm. These are rich, IP- based services with an enriched user experience, pioneered by Over-The-Top (OTT) messaging. Their market uptake has been augmented by user perception that these services are free and this has put increased pressure on operators' messaging revenue as users opt for 'free' solutions when online over other methods of communication.

"To combat these pressures, operators need to act now while the opportunity is ripe, by providing enriched messaging services which resonate with the user. As experienced service providers, with a solid customer base, reputation of trust and quality, as well as insight into user behaviour, they are in a unique position to leverage existing assets while integrating new messaging services into their offering, like those defined under the GSMA's Rich Communication Suite (RCS) initiative - providing an optimum user experience with ubiquitous availability regardless of handset, network or location."

To reinforce the significance of the operator opportunity, Acision's own messaging research indicates that there is a clear appetite for a rich, ubiquitous messaging service provided from operators.  Questioning 1250 Smartphone users about their messaging requirements (from the UK and US), respondents were asked about the attractiveness of a new operator-based service that provided SMS/MMS/IM/group chat and file/video sharing that reaches all mobile users. Over half of Smartphone users questioned (52%) stated they would use such a service, with just 5% stating they would not use it at all. Even in the younger age bracket of 18-34 years, where OTT apps are prevalent - 60% of Smartphone owners stated they were highly interested in such a service from their mobile operator.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,959.44 +154.64 0.87%
S&P 500 2,078.54 +7.89 0.38%
NASDAQ 4,781.4240 +16.0440 0.34%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs