This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The Kern Organization Speaks--and Unveils New Brand--at DMA2012

WOODLAND HILLS, Calif., Oct. 10, 2012 /PRNewswire/ -- Direct-marketing powerhouse The Kern Organization is transforming itself in order to help their clients realize a mission-critical goal: achieving record-breaking growth in record time.


Best known as the agency that drives results for some of the largest B2C and B2B mailers in the country–including DIRECTV and CLEAR–Kern has shifted its focus and added new capabilities.

To beef up its data and digital division, the company recently hired Tom MacKendrick as Vice President of Digital & Data. "Data has always been a critical part of everything we do," said Russell Kern, President and Founder of the agency. "But today, the explosion of data and measurement tools opens up some very exciting possibilities."

MacKendrick agreed, adding, "The insights we're able to extract from the data today provide a deep understanding of your customers and prospects. Then, we use those insights to produce some amazing results."

Also new to the team is Jim Rosen, who joins Kern as Executive Creative Director. His 20 years of big-brand and direct-response expertise expand Kern's ability to offer media-agnostic campaigns. Rosen has created DRTV and multi-channel acquisition campaigns that delivered record-breaking results for global brands including Lexus, E*TRADE, and a variety of Nestle products.

"Jim's ability to seamlessly integrate brand and response, and his commitment to world-class creative in every medium are exactly what we need to help businesses achieve rapid growth," said Kern.

The agency's existing brand didn't accurately reflect the new philosophy, so the company is rebranding itself simply as Kern, with a new mission statement, new logo, and new website. The new brand will be unveiled at DMA2012.

Several Kern executives and clients will also be presenting at this year's conference.

On October 16, "Successful Customer Communications Strategies in 8 Steps" will be presented by David Azulay, Kern's SVP of Client Services and Judy Mitchell, Kern's VP of Client Services. They will be joined by Dan Ferguson, Senior Director of Marketing for DIRECTV and Michelle Degen, Senior Marketing Manager at Clearwire.

The following day, "High-Performance Acquisition: How Big Brands Hit Their Numbers" will be presented by Russell Kern, who will be joined by Missy Walker, Marketing Director of Clearwire Corporation and Tom MacKendrick from Kern. Extensive contributions and examples from DIRECTV will be included in the presentation.

The panel will describe proven methods for integrating multi-channel acquisition programs and provide the advanced data, segmentation and testing strategies that top marketers are using to meet and exceed their goals.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $92.72 -0.56%
FB $119.49 1.43%
GOOG $711.12 1.38%
TSLA $214.93 1.61%
YHOO $37.23 0.79%


Chart of I:DJI
DOW 17,740.63 +79.92 0.45%
S&P 500 2,057.14 +6.51 0.32%
NASDAQ 4,736.1550 +19.0610 0.40%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs