WOODLAND HILLS, Calif., Oct. 10, 2012 /PRNewswire/ -- Direct-marketing powerhouse The Kern Organization is transforming itself in order to help their clients realize a mission-critical goal: achieving record-breaking growth in record time.
Best known as the agency that drives results for some of the largest B2C and B2B mailers in the country–including DIRECTV and CLEAR–Kern has shifted its focus and added new capabilities.
To beef up its data and digital division, the company recently hired Tom MacKendrick as Vice President of Digital & Data. "Data has always been a critical part of everything we do," said Russell Kern, President and Founder of the agency. "But today, the explosion of data and measurement tools opens up some very exciting possibilities."MacKendrick agreed, adding, "The insights we're able to extract from the data today provide a deep understanding of your customers and prospects. Then, we use those insights to produce some amazing results." Also new to the team is Jim Rosen, who joins Kern as Executive Creative Director. His 20 years of big-brand and direct-response expertise expand Kern's ability to offer media-agnostic campaigns. Rosen has created DRTV and multi-channel acquisition campaigns that delivered record-breaking results for global brands including Lexus, E*TRADE, and a variety of Nestle products. "Jim's ability to seamlessly integrate brand and response, and his commitment to world-class creative in every medium are exactly what we need to help businesses achieve rapid growth," said Kern. The agency's existing brand didn't accurately reflect the new philosophy, so the company is rebranding itself simply as Kern, with a new mission statement, new logo, and new website. The new brand will be unveiled at DMA2012. Several Kern executives and clients will also be presenting at this year's conference. On October 16, "Successful Customer Communications Strategies in 8 Steps" will be presented by David Azulay, Kern's SVP of Client Services and Judy Mitchell, Kern's VP of Client Services. They will be joined by Dan Ferguson, Senior Director of Marketing for DIRECTV and Michelle Degen, Senior Marketing Manager at Clearwire. The following day, "High-Performance Acquisition: How Big Brands Hit Their Numbers" will be presented by Russell Kern, who will be joined by Missy Walker, Marketing Director of Clearwire Corporation and Tom MacKendrick from Kern. Extensive contributions and examples from DIRECTV will be included in the presentation. The panel will describe proven methods for integrating multi-channel acquisition programs and provide the advanced data, segmentation and testing strategies that top marketers are using to meet and exceed their goals.