Oct. 10, 2012
, one of the world leaders in communications and public relations, today announced
is joining as senior vice president and Midwest Brand Practice leader, effective
. Canevaro will lead an award-winning team dedicated to bringing clients breakthrough creative and results-driven work.
Canevaro brings more than 18 years of experience running integrated marketing programs across sectors, including foodservice, spirits, home products, consumer health, sports, entertainment and nonprofit. She will report to
, partner and director of Ketchum Midwest.
"Lainey has a strong history of successfully leading teams for marquee brands," said Zucker. "She has a keen understanding of how to best drive business results for clients, and she will be a powerful leader for this dynamic team."
Canevaro said, "Ketchum's strong roster of clients and talent is impressive, and I am excited to be a part of this team. I am looking forward to bringing the resources and strategic thinking of the firm's Global Brand Practice to drive client campaigns that break through to today's savvy and always-connected consumers."
In joining Ketchum, Canevaro leaves her role as senior vice president, consumer and lifestyle brands, at Edelman. Before that, she held positions with Special Olympics and RHB Ventures. Canevaro lives in
with her husband and two young children.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year (
) and the winner of an unprecedented three consecutive
Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (
), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (
) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.