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Cell Phone Leader Straight Talk Wireless® Expects To Top $1,000,000 Support Level For Make-A-Wish® During Final Week Of Push

Saturday ( October 13) is Final Day of "One Minute . One Million . " Initiative at 3,000 Walmarts Nationwide; Over 800,000 Consumers Have Already Participated in Straight Talk Wireless Campaign.

PHOENIX and MIAMI, Oct. 10, 2012 /PRNewswire-USNewswire/ -- Thanks to a tremendous response from more than 800,000 consumers nationwide so far, no-contract cell phone leader Straight Talk Wireless announced today that its "One Minute . One Million . " campaign to support Make-A-Wish is on track to exceed its original target of $1,000,000.

(Logo: http://photos.prnewswire.com/prnh/20121010/DC90577LOGO)

With only one event day remaining ( Saturday, October 13, 10-4 pm), Straight Talk Wireless is urging all consumers who have not done so already to participate this weekend to push the "One Minute . One Million . " campaign past its original goal of $1,000,000. Straight Talk will continue to make a $1 donation to Make-A-Wish for every consumer who visits their local Walmart and participates in a brief demonstration of a Straight Talk Android smartphone.

To find a participating Walmart, go to OneMinuteOneMillion.com.

F. J. Pollak, president and CEO of TracFone Wireless Inc., the parent company of Straight Talk Wireless, said: "This is just the latest example of how consumers have always responded strongly to the proposition of Straight Talk Wireless, which offers cell phone users contract-free unlimited everything service on the nation's four leading wireless networks for just $45 a month. With Straight Talk, you can get the same phones, same networks, for half the cost. We are delighted that so many consumers have responded to the 'One Minute . One Million . ' initiative and we look forward to supporting Make-A-Wish to advance its important work."

David A. Williams, president and CEO of Make-A-Wish America, said: "In aligning with Make-A-Wish, Straight Talk Wireless is helping us reach more kids with life-threatening medical conditions and grant their one true wish. A wish is more than just a nice thing, and its impact extends further than just a moment in time. A wish-come-true can help kids feel stronger, more energetic, and better emotionally and even physically."

Funds donated by Straight Talk Wireless on behalf of consumers will help grant wishes for children in communities across the country. Volunteers from local Make-A-Wish chapters will also be on-site at many of the Walmart store locations.

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