This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Procter & Gamble Kicks Off Fourth Year Of National Football League Sponsorship With Fan-cestry Campaign

To mark the fourth year of Procter & Gamble’s (NYSE: PG) official sponsorship of the National Football League (NFL), the company is launching an online platform called Fan-cestry where fans can build and share their personal fan history and see how they are connected to their favorite NFL team. The “Official Locker Room Products of the NFL” include five P&G brands: Duracell, Gillette, Head & Shoulders, Old Spice, and Tide which will sponsor the Fan-cestry program.

P&G will launch this campaign by driving consumers to, encouraging fans to enter information about their relationship with their favorite NFL team, memorable events from their teams, their NFL game rituals, and habits throughout the season. The result will be a sharable infographic about how each member’s lives are parallel to their NFL team’s history, which the company calls Fan-cestry. Members will have the ability to share their Fan-cestry across social platforms, driving fellow fans to display their own team loyalty on the Fan-cestry site. Throughout the season consumers will be able to add new and unique content to their Fan-cestry in real time.

Anyone who creates their Fan-cestry will have a chance to be entered to win tickets to Super Bowl XLVII in New Orleans.

“America’s favorite P&G brands are engaging fans of America’s favorite sport in a way that is relevant and meaningful to them,” said Anne Westbrook, Communications Leader, U.S. Sports Marketing at P&G. “Fan-cestry is a platform to unite all types of NFL fans, from those who have never attended a game to those who live and breathe their team colors. These fans share a common bond of loyalty and fandom for the sport, and that is what Fan-cestry is all about.”

To unite in the fandom and create your own Fan-cestry, visit Fans can also share their Fan-cestry on Twitter by using #fancestry. For official contest rules please visit:

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available:

Copyright Business Wire 2010

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,798.49 -14.90 -0.08%
S&P 500 2,090.11 +1.24 0.06%
NASDAQ 5,127.5250 +11.3820 0.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs