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Procter & Gamble Kicks Off Fourth Year Of National Football League Sponsorship With Fan-cestry Campaign

To mark the fourth year of Procter & Gamble’s (NYSE: PG) official sponsorship of the National Football League (NFL), the company is launching an online platform called Fan-cestry where fans can build and share their personal fan history and see how they are connected to their favorite NFL team. The “Official Locker Room Products of the NFL” include five P&G brands: Duracell, Gillette, Head & Shoulders, Old Spice, and Tide which will sponsor the Fan-cestry program.

P&G will launch this campaign by driving consumers to www.fan-cestry.com, encouraging fans to enter information about their relationship with their favorite NFL team, memorable events from their teams, their NFL game rituals, and habits throughout the season. The result will be a sharable infographic about how each member’s lives are parallel to their NFL team’s history, which the company calls Fan-cestry. Members will have the ability to share their Fan-cestry across social platforms, driving fellow fans to display their own team loyalty on the Fan-cestry site. Throughout the season consumers will be able to add new and unique content to their Fan-cestry in real time.

Anyone who creates their Fan-cestry will have a chance to be entered to win tickets to Super Bowl XLVII in New Orleans.

“America’s favorite P&G brands are engaging fans of America’s favorite sport in a way that is relevant and meaningful to them,” said Anne Westbrook, Communications Leader, U.S. Sports Marketing at P&G. “Fan-cestry is a platform to unite all types of NFL fans, from those who have never attended a game to those who live and breathe their team colors. These fans share a common bond of loyalty and fandom for the sport, and that is what Fan-cestry is all about.”

To unite in the fandom and create your own Fan-cestry, visit www.fan-cestry.com. Fans can also share their Fan-cestry on Twitter by using #fancestry. For official contest rules please visit: http://www.fan-cestry.com/home/rules.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50436646&lang=en

Copyright Business Wire 2010

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