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Emerson Network Power, a business of Emerson (NYSE: EMR) and a global leader in maximizing availability, capacity, and efficiency of critical infrastructure, has announced a strategic alliance with regional distributor Mindware in the Middle East and North Africa. Through the agreement, Mindware will deliver critical infrastructure products and solutions from Emerson Network Power to small and medium businesses in the region.
Emerson Network Power is strengthening its presence in emerging markets such as the Middle East and Africa by serving the needs of small and medium businesses through an expanding IT channel. Adding to a strong portfolio of established systems integrators in the region, Emerson Network Power’s collaboration with Mindware bolsters this capability.
“In our three decades in the region, we have built strong partnerships and can proudly say that we are a major player in the medium and large data center infrastructure market. The next step is to expand our reach in the small and medium market through the IT channel, and there is no better way to do so than through a partner like Mindware,” said Pierre Havenga, managing director for Emerson Network Power in the Middle East and North Africa. “The addition of Mindware to our established partner network will contribute toward achieving year-on-year double-digit growth in the region.”
Mindware will deliver Emerson Network Power’s single-phase uninterruptible power systems, power distribution units, racks and accessories to Mindware’s 2,500-strong regional reseller network and team of certified consultants, coupled with an unprecedented level of specialist consultancy and after-sales support across the region. Training and support will be vital components of the partnership so that resellers are equipped to ensure small and medium businesses benefit from the technology and meet their evolving infrastructure needs.
“Economic diversification is fuelling growth in sectors from oil and gas to manufacturing, finance, transportation, communications, and healthcare across the Middle East and North Africa,” said Mario Gay, general manager at Mindware. “Typically, these are businesses that cannot compromise on mission-critical infrastructure to underpin their operations. At Mindware, we are committed to partnering with the world’s best-known brands to offer a one-stop-shop for world-class innovation coupled with the essential value-added consultancy and support services that make a reliable investment. Our collaboration with Emerson Network Power is a strategic addition to our portfolio, taking our business into the field of critical infrastructure and enabling us to offer exactly the right solutions for these customers.”