ELMWOOD PARK, N.J., Oct. 10, 2012 /PRNewswire/ -- Bio-Reference Laboratories, Inc. (NASDAQ: BRLI) today officially announced the launch of Laboratorio Buena Salud ( www.LaboratorioBuenaSalud.com), the first national testing laboratory dedicated to serving Spanish-speaking populations in the United States. All functions and services will be customized to the Hispanic community and business will be conducted in Spanish, including patient and physician interactions.
"Laboratories are about access; we need to do all we can to promote care no matter the circumstances, conditions or language spoken," said Marc D. Grodman, MD, President and CEO of Bio-Reference Laboratories. "People of Hispanic origin are one of the fastest-growing population segments in the United States and account for well over 50 million of our current population and there are those among them, both patients and physicians alike, for whom Spanish is the primary language. They deserve a dedicated laboratory resource that will be able to service them in a seamless, effective way. That is the vision behind Laboratorio Buena Salud. We want to become an integral member of these communities and make it convenient and comfortable for Spanish-speaking individuals and families to take care of their clinical testing needs."
"Since we began working with Bio-Reference more than three years ago, we have been impressed not only with their quality and professionalism but also with their sensitivity to the bilingual needs of our patients." said Paloma Hernandez, President and CEO of Urban Health Plan, Inc.
The laboratory will operate on a national basis as a traditional Spanish-speaking business with bilingual capabilities that will be able to handle English-speakers when necessary. Laboratorio Buena Salud has an extensive support staff, including over 30 dedicated Spanish-speaking customer service representatives who will maintain 24 hour, 7 day per week service for patients and physicians. The website is in Spanish, including technical support for such services as online ordering and reporting. All written communications including patient education materials, results reports and other documents, are also in Spanish. Laboratorio Buena Salud is designed to serve the various Hispanic communities across the country with a clear understanding of the unique needs of these populations.