This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

(Photo: Business Wire)

Life Fitness, the global leader in commercial fitness equipment manufacturing, introduces the next generation of the Elevation™ Series Treadmills, Cross-Trainers and Lifecyle™ Exercise Bikes with new Discover™ Consoles delivering the personalized technology today’s plugged-in exercisers demand. The new Discover SE and Discover SI Consoles are the first to sync with the Android™ operating system, in addition to Apple’s® iOS platform, and feature an ultra-responsive touch screen with Swipe™ Technology for superior navigation.
(Photo: Business Wire)

(Photo: Business Wire)

Discover cardio products integrate with the company’s new LFconnect™ technology, a cloud-based solution that allows facility owners and managers to customize content for exercisers and enables free asset management. LFconnect gives exercisers log-in capabilities, personalization options, and workout recommendations, plus tracking made popular by the original Life Fitness Virtual Trainer website. With LFconnect, exercisers can also access personal online content, navigate the web directly from the equipment, create their own workout programs and set content preferences.

“Our research shows more than 95 percent of exercisers desire access to online content on equipment,” said Dan Wille, vice president of global marketing and product development, Life Fitness. “This new line of Discover open platform products gives exercisers unprecedented access to not just online content like YouTube and Facebook, but the latest fitness applications and custom entertainment.”

New Elevation Series open platform products include:
  • Discover SE Treadmill (19” LCD touch screen)
  • Discover SE Cross-Trainers and Bikes (16” LCD touch screen)
  • Discover SI Treadmill, Cross-Trainers and Bikes (10” LCD touch screen)

Key features include:
  • LFopen™ platform products: Life Fitness is the first fitness equipment-maker to open its product Application Programming Interface (API) platform to allow developer access.
  • Apple and Android Compatibility: First exercise equipment to sync with and charge Android operating systems in addition to Apple devices, including iPads®, providing exercisers access to their music, videos, apps and books.
  • Surface Capacitive Touch Screen with Swipe Technology: Functions like other personal electronic devices such as tablets. Hyper-sensitive response makes it easier to navigate between high-definition screens.
  • Ethernet and Wi-Fi Compatibility: Allows for reliable, consistent connection to online content and remote software upgrades.
  • Interactive Lifescape™ Courses: 17 courses, six exclusive, with high-definition hikes, runs and bikes through famous locations around the world. Integrates machine controls with the exerciser including video speed and resistance.
  • On-Demand Content: Access a wide selection of music videos and TV programming on equipment.

For more information, visit

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.75 -1.10%
FB $117.53 0.69%
GOOG $693.00 0.29%
TSLA $240.75 -2.80%
YHOO $36.61 0.06%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs