“Our consumer research has clearly shown that color is critically important to car buyers,” Harrington said.
A 2011 survey of automotive consumers by PPG revealed that:
- 77 percent of respondents said exterior color was a factor in their automotive purchase decision.
- Owners of large luxury cars, sporty cars and large premium SUVs place the most value on getting the color of their choice.
- 45 percent of respondents said they would prefer a wider range of color choices.
In addition to color trend forecasting, PPG continues to develop paint technologies that offer automotive design options for enhancing appearance and helping automobile manufacturers differentiate their brands, according to Harrington. “For example, metallic flake effects have become increasingly popular. A classic color such as blue can be updated with a high-sparkle glass flake or a fine bright aluminum to create more of a liquid or silk appearance,” she said.
Regional details regarding PPG’s 2012 automotive color popularity data:In North America, white ranks first (21 percent), followed by black (19 percent), silver and gray (16 percent each), red (10 percent), blue (8 percent), natural (7 percent) and green (3 percent).In Europe, white is also most popular (23 percent), followed by black (21 percent), gray (17 percent), silver (13 percent), blue, natural and red (7 percent each), other colors (3 percent) and green (2 percent). In the Asia Pacific region, silver and white tied for most popular (23 percent each), followed by black (19 percent), natural (10 percent), red (9 percent), gray (8 percent), blue (7 percent) and green (1 percent). PPG: BRINGING INNOVATION TO THE SURFACE.(TM)PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2011 were $14.9 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com. Editor’s Note: Electronic images of PPG’s 2012 color popularity charts and additional information can be obtained by contacting Jeremy Neuhart at 412-434-3046 or firstname.lastname@example.org. Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.