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Leading US Auto Parts Supplier, Long Motor Corp, Revs Up Its Catalog Business With Magic Xpa Application Platform

OR YEHUDA, Israel, October 10, 2012 /PRNewswire/ --

Magic Software Enterprises Ltd. ( NASDAQ: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today that Long Motor Corporation, a leader in the automotive parts industry, has selected Magic xpa Application Platform to build applications for its next-generation automotive parts catalog business.

Following many years as a satisfied Magic customer, Long Motor will upgrade to Magic xpa technology to modernize its detailed schematic catalogue business, enabling customers to see parts and instructions needed for their automotive restoration projects.

Russ Keller, VP of Operations at Long Motor, said, "Our computerized catalogs and drawings provide us with a unique competitive advantage in our industry. Magic xpa Application Platform is strategic to our commitment to provide exceptional service, high-quality products, and added value for our customers."

 "We are pleased to expand our collaboration with Long Motor Corporation," said Regev Yativ, President and CEO of Magic Software Enterprises Americas. " Magic's versatile application platform makes the development process fast, smooth, and cost-efficient. Moreover, Magic's future-proof technology enables Long Motor to continue to leverage its existing knowledge and assets amassed over many years."

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.

For more information, visit

About Long Motor Corporation

As a leader in the automotive parts industry, Long Motor Corporation is the parent company for LMC Truck, Victoria British Ltd., Black Dragon Automotive, LMC Van and LMC Auto Carpet.

Long Motor Corporation has continued to grow over the years by offering exceptional customer service, a large inventory of high-quality parts, and detailed catalogs that allow customers to see what parts are needed for their project. Long Motor Corporation currently publishes 29 catalogs and carries over 40,000 parts in stock.

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