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Ball Park® Brand Teams Up With Pro Football Legends To Search For The Best “Burgers Across America”

Beginning today through November 12, consumers are encouraged to share how they top Ball Park Flame Grilled Patties using their favorite regionally inspired ingredients by uploading a recipe to the Ball Park Brand Facebook page. Participants may submit one unique recipe each day. A grand prize winner will be selected by fans and awarded the ultimate “Super Fan Prize Pack” worth $5,000, complete with a new 52-inch HDTV, gift certificate to StubHub.com to see the game of their choice, a grocery store gift card and a gift card to Fanatics.com to choose some new game time gear. To enter the “Burgers Across America” Facebook challenge, visit the Ball Park Brand Facebook page at www.facebook.com/BallParkBrand for full details.

Added Callahan, “We’re excited about the recent launch of the Ball Park Flame Grilled Patties and have heard great feedback from our consumers who have tried the varieties. Quick and easy to prepare, they’re the perfect guy food, giving fans that delicious ‘just off the grill’ taste right in time for kickoff.”

For more information on the Ball Park Flame Grilled Patties and the brand’s entire product portfolio visit www.ballparkbrand.com.

About Ball Park

The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park Frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and a variety of sports venues – including Detroit’s Comerica Park. For more information, visit www.ballparkbrand.com.

About The Hillshire Brands Company

Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generated approximately $4 billion in annual sales in fiscal 2012 and has approximately 9,500 employees. Hillshire Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame. The company, formerly known as Sara Lee Corporation, began trading under the “HSH” ticker symbol on June 29, 2012, following the successful spinoff of its international coffee and tea business. For more information on the company, please visit www.hillshirebrands.com.



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