The telecom giant's using a special code to set these new vanity numbers apart from what you might usually dial. In a partnership with Zoove, Sprint will let you rent a 5-digit, unique name/number/nickname which begins with two asterisks in place of the phone number. The service is called StarStar Me.
Here are a few possible examples: **BILLG (**24554), **TCOOK (**82665), **OBAMA (**62262) or **MITTR (**64887). I think you get the idea.
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