BEDFORD, Mass., Oct. 9, 2012 (GLOBE NEWSWIRE) -- SoundBite Communications, Inc. (Nasdaq:SDBT) joined the Customer Experience Professionals Association ( CXPA ), a global industry trade group whose members are responsible for creating and maintaining an overall positive customer experience – a vital objective for any organization that offers products or services for sale.
The CXPA supports the professional development of its members and advances the customer experience field by providing research and education, establishing standards, offering networking and career opportunities, promoting the industry and creating a better understanding of the customer experience discipline.
"For today's businesses, customer experience hinges on the ability to enable customers to personalize their interactions, and for companies to recognize and insightfully respond to customer behavior," said Jim Milton, president and CEO of SoundBite Communications. "As a new member of the Customer Experience Professionals Association, we have a forum in which we can accelerate the exchange and adoption of best practices that will guide the further evolution of customer experience as more companies use it to build stronger customer relationships."Governed by a Board of Directors elected from its membership, the CXPA is led by customer experience pioneers Bruce Temkin, co-founder and chair, and Jeanne Bliss, co-founder and vice chair.