Richardson, TX, Oct. 9, 2012 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based customer engagement, has entered a strategic partnership with Distribion, a leading provider of on-demand, web-based, multi-channel marketing automation solutions for distributed marketing organizations. The agreement augments KBM Group's comprehensive technology- and data-based marketing solution suite, extending it to local field sales to enable centrally managed, strategic marketing, including campaign management, implementation, and measurement across a distributed network of agents.
Designed for regulated industries such as insurance, healthcare and finance, Distribion's multi-channel, distributed marketing data management platform complements and strengthens KBM Group's established position in the healthcare and insurance industries. KBM Group's solutions span a spectrum of products and services that includes data; advanced analytics to derive customer intelligence; data management; strategic consulting; campaign management; and marketing outsourcing.
Tom Young, KBM Group's Executive Vice President of Client Services, says, "In today's digital and personal-technology marketplace, companies need to be nimble in how they engage with consumers and policyholders. In industries such as insurance that are regulated and rely on agent networks, the challenge is how to maintain a productive three-way dialog among the primary product or service provider, their field channels, and consumers that ensures compliance - as well as gathers measurement and feedback to create responsive marketing strategies. With the addition of Distribion's distributed marketing capabilities to our comprehensive solutions, we can create customer engagement ecosystems that deliver end-to-end marketing that is centrally controlled, locally implementable, brand compliant, and enforces regulatory compliance."Tim Storer, Distribion's CEO, says, "Distribion provides a technology infrastructure that allows corporate and local marketers, field sales and marketing partners to efficiently create, store, localize, manage and measure marketing communications across channels. By having all sales and marketing communications centralized, organizations can drastically improve efficiencies, optimize distribution channels, ensure brand and regulatory compliance, get better insight through a larger aggregated data set, and make better, more informed decisions. Combining KBM Group's data and service offerings with Distribion's multi-channel distributed marketing platform provides everything necessary to execute this strategy within highly regulated distributed sales and marketing environments."