This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

KBM Group Partners With Distributed Marketing Software Provider Distribion To Provide Integrated, Strategic Marketing To Field Sales Reps And Agents

Stocks in this article: WPPGY

Richardson, TX, Oct. 9, 2012 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based customer engagement, has entered a strategic partnership with Distribion, a leading provider of on-demand, web-based, multi-channel marketing automation solutions for distributed marketing organizations.  The agreement augments KBM Group's comprehensive technology- and data-based marketing solution suite, extending it to local field sales to enable centrally managed, strategic marketing, including campaign management, implementation, and measurement across a distributed network of agents.

Designed for regulated industries such as insurance, healthcare and finance, Distribion's multi-channel, distributed marketing data management platform complements and strengthens KBM Group's established position in the healthcare and insurance industries.  KBM Group's solutions span a spectrum of products and services that includes data; advanced analytics to derive customer intelligence; data management; strategic consulting; campaign management; and marketing outsourcing.  

Tom Young, KBM Group's Executive Vice President of Client Services, says, "In today's digital and personal-technology marketplace, companies need to be nimble in how they engage with consumers and policyholders.  In industries such as insurance that are regulated and rely on agent networks, the challenge is how to maintain a productive three-way dialog among the primary product or service provider, their field channels, and consumers that ensures compliance - as well as gathers measurement and feedback to create responsive marketing strategies. With the addition of Distribion's distributed marketing capabilities to our comprehensive solutions, we can create customer engagement ecosystems that deliver end-to-end marketing that is centrally controlled, locally implementable, brand compliant, and enforces regulatory compliance."

Tim Storer, Distribion's CEO, says, "Distribion provides a technology infrastructure that allows corporate and local marketers, field sales and marketing partners to efficiently create, store, localize, manage and measure marketing communications across channels.  By having all sales and marketing communications centralized, organizations can drastically improve efficiencies, optimize distribution channels, ensure brand and regulatory compliance, get better insight through a larger aggregated data set, and make better, more informed decisions.  Combining KBM Group's data and service offerings with Distribion's multi-channel distributed marketing platform provides everything necessary to execute this strategy within highly regulated distributed sales and marketing environments."

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs