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TheStreet Open House

Regions Bank Launches Regions Auto Center And Auto Buying Service Powered By TrueCar

Regions Bank customers can now research, shop for, finance, and insure a new or used vehicle through the Regions Auto Center housed on the company’s web site at regionsautocenter.com.

Using the online vehicle information service powered by TrueCar, Inc., an automotive pricing and analysis company that creates a better buying experience for consumers and dealers, consumers can compare pricing information on thousands of new and used vehicles, view prices other buyers paid for the same vehicle, and receive pricing information on the vehicle from one or more of the Program’s Certified Dealers.

“We know that buying a vehicle is one of our customers’ single largest financial decisions and providing the Regions Auto Center on regions.com is another way we are helping our customers save time and money,” said Tom Lazenby, senior vice president and head of Regions Dealer Financial Services. “The Regions Auto Center allows customers in the 16 states we serve to research, shop for, finance, and insure their vehicle all in one place; and, through our partnership with TrueCar, we are able to offer a hassle-free buying experience and detailed pricing information for both new and used car purchases.”

The Regions Auto Center is available to both Regions customers and non-customers free of charge. In addition to researching and shopping for a vehicle, the Regions Auto Center gives consumers the option to estimate the value of a trade-in vehicle, request financing for their vehicle purchases, obtain insurance quotes from multiple carriers through Regions Insurance, and purchase a vehicle protection plan, all in one place.

“Regions Bank is one of the largest providers of consumer banking in the nation, and we’re thrilled to help expand what they already offer to their customers,” said Bernie Brenner, Executive Vice President, Business Development for TrueCar. “We look forward to helping them enjoy a hassle-free car buying experience through the Regions Auto Center.”

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