Online Resources Corporation (NASDAQ: ORCC), a leading provider of financial technology services, announced today from BAI Retail Delivery the availability of Architect Banking 2.0 - a new version of its industry-leading digital banking solution. Architect Banking 2.0 boasts an updated user experience, new features, and value-added services that deliver even more personalization and improve customer loyalty.
With Architect 2.0, financial institutions can now offer greater value to their customers through a differentiated digital channel experience. The new version of ORCC’s digital banking solution features enhancements to user personalization that allow users to more easily organize information relevant to their specific needs and to customize pages.
Architect 2.0 enables financial institutions to segment customer bases with unique themes designed specifically for kids, Gen Y, Gen X, Boomers, seniors, business users, or even mobile users. Institutions’ internal administration and IT staff can define the look and feel of their Internet channel using tools available within Architect, or create custom themes using ORCC Professional Services.
Institutions can now also provide customers with targeted, statement rewards and money-saving recommendations, transforming Architect online transaction history pages into interactive loyalty and rewards tools that not only create revenue opportunities and foster higher customer lifetime value, but also deliver significant value to customers. Users are presented reward offers, such as e-gift cards, cash back rewards, and coupons, within their transaction history and can redeem their reward offers while in their online banking session.One of Architect 2.0’s most innovative features is integrated bill payment personalization. This feature empowers users to personalize their experience with drag and drop modules within the bill payment page and organize information based on personal preferences. Customers can also manage payee listings and display only those payees that are relevant. Furthermore, eBill delivery is available, making it easy for customers to see and pay their bills from a convenient landing page. Customers also have recurring payment options to help automate the payment process as well as choices for transaction history display and content.