“People already use technology to get and create personalized experiences across their lives; we update our own profiles, mix our own music and decide which third-party apps we want to download,” said CeCe Morken, senior vice president and general manager of Intuit Financial Services. “Banking should be just as accomodating. Yet no one provider can solve every problem for every person by itself. Opening up empowers a financial institution to incorporate the contributions of others, solve a wider array of specific customer challenges and, ultimately, delight those they serve.”
The need for banking platforms to be open and foster innovation is one of many topics to be discussed by Brad Smith, Intuit president and chief executive officer, during the FinTech President & CEO Panel
“Technology Trends Transforming the Industry,”
BAI Retail Delivery 2012
on Oct. 10.
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About Intuit Inc.
. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including
®, simplify small business management and
, personal finance, and tax preparation and filing.
® are Intuit’s leading tax preparation offerings for professional accountants. Intuit Financial Services helps banks and credit unions grow by offering innovative online and mobile banking solutions that make it easier for consumers and businesses to manage their money.
Founded in 1983, Intuit had annual revenue of $4.15 billion in its fiscal year 2012. The company has approximately 8,000 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at
About Intuit Financial Services
Intuit Financial Services helps banks and credit unions grow by offering innovative online and mobile banking solutions that make it easier for consumers and businesses to manage their money. Applying more than three decades of customer insights and innovation to design its products, Intuit provides solutions that help financial institutions achieve higher customer engagement and profitability. Learn more at
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