“People already use technology to get and create personalized experiences across their lives; we update our own profiles, mix our own music and decide which third-party apps we want to download,” said CeCe Morken, senior vice president and general manager of Intuit Financial Services. “Banking should be just as accomodating. Yet no one provider can solve every problem for every person by itself. Opening up empowers a financial institution to incorporate the contributions of others, solve a wider array of specific customer challenges and, ultimately, delight those they serve.”The need for banking platforms to be open and foster innovation is one of many topics to be discussed by Brad Smith, Intuit president and chief executive officer, during the FinTech President & CEO Panel “Technology Trends Transforming the Industry,” at BAI Retail Delivery 2012 on Oct. 10.
App-Driven World Requires Bankers Be Open To A Little SaaS
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