MobileCon by CTIA Wireless – Keynote® (NASDAQ: KEYN), the global leader in mobile and web cloud testing & monitoring, today announced that it is helping retailers get ready for the coming mobile holiday shopping season with a free offer for mobile testing on its DeviceAnywhere platform. As smartphones and tablets become ever more central to consumers and businesses, many companies -- including many large retailers -- are still leaving themselves much exposed through a lack of proper mobile testing.
45% of American adults now own smartphones , spurring a fundamental shift in browsing and buying habits in an increasingly three-screen world (desktops, smartphones, and tablets). Retailers, in particular, have no time to waste to prepare for this coming holiday shopping season, which will be the biggest test yet for retailers using mobile channels as a serious source of online business. Mobile is expected to be responsible for over 20% of retail site visits during the 2012 holiday season . The mobile retail channel is currently the fastest-growing form of mobile commerce, which will experience a quadrupling of current 2012 revenues, accounting for approximately $25 billion by 2017 .
Despite this fundamental shift toward mobile in a three screen world, many retailers and other U.S. businesses are unaware of the roadblocks they are putting in the way of realizing greater revenues and productivity due to software bugs that are the result of inadequate internal Quality Assurance processes for mobile apps and websites. Slow page delivery and bugs on mobile apps and websites could cost retailers dearly, as impatient customers lose patience and move to the sites of alternative vendors.
Whether mobile apps and websites are home-grown, outsourced or bought off-the-shelf, an appropriate mobile testing process must include both pre-launch testing and ongoing monitoring. Pre-launch testing can be done manually or automated. As many enterprises are familiar with the time and cost savings it can deliver, automated mobile testing is typically the best approach. When the mobile channel is launched, ongoing monitoring needs to be in place, so the mobile application or website is constantly monitored to ensure maximum uptime, and therefore maximum revenue and productivity.
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