This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Siegel+Gale Works With BioMed Realty Trust To Develop A New Brand

In the news release, Siegel+Gale Works with BioMed Realty Trust to Develop a New Brand, issued 09-Oct-2012 by Siegel+Gale over PR Newswire, we are advised by the company that the link to the case study should be updated to The complete, corrected release follows:

Siegel+Gale Works with BioMed Realty Trust to Develop a New Brand

New Brand Captures BioMed Realty's Focus on Relationships and Expertise

LOS ANGELES, Oct. 9, 2012 /PRNewswire/ -- Global strategic branding firm Siegel+Gale today announced the launch of brand enhancements for BioMed Realty Trust, Inc. (NYSE: BMR), a real estate investment trust (REIT) focused on Providing Real Estate to the Life Science Industry®. Siegel+Gale worked with BioMed Realty to tell its story by furthering the development of the company's brand, creating a distinctive voice and crafting a comprehensive visual identity.

(Logo: )

"Given our remarkable growth in recent years, the time was right to revisit our brand," said Rick Howe, senior director, corporate communications at BioMed Realty. "Our goal was to enhance our brand in a way that fully articulates the values that we live by, of being true, creative and unstoppable. Working with Siegel+Gale, we have achieved a brand that reflects our position as a trusted expert and partner in the life science real estate industry." 

Siegel+Gale helped BioMed Realty articulate what distinguishes itself by highlighting the company's core strength: a deep commitment to relationships, built on a foundation of deep expertise in life science real estate. The purpose of the new brand story is to help everyone, from tenants to brokers, service providers, investors and analysts, understand and embrace who BioMed Realty is and what they stand for.

"BioMed Realty now has a distinctive brand that corresponds to how it has emerged as a key player in its niche market," said Jason Cieslak, managing director at Siegel+Gale. "This new brand highlights BioMed Realty's unique capabilities and supports the company's ability to offer a personal and engaging experience. It is evident that the BioMed Realty team puts people first and creates relationships that last."

A detailed case study on the work can be viewed here.

About Siegel+Gale

Siegel+Gale ( is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for leading corporations, nonprofits and government organizations worldwide. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world. Siegel+Gale is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.18 1.64%
FB $117.43 -0.96%
GOOG $692.36 -0.84%
TSLA $232.32 -3.92%
YHOO $36.01 -1.42%


Chart of I:DJI
DOW 17,750.91 -140.25 -0.78%
S&P 500 2,063.37 -18.06 -0.87%
NASDAQ 4,763.2240 -54.37 -1.13%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs