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In the news release, Siegel+Gale Works with BioMed Realty Trust to Develop a New Brand, issued
09-Oct-2012 by Siegel+Gale over PR Newswire, we are advised by the company that the link to the case study should be updated to
http://www.siegelgale.com/case_study/biomed-realty/. The complete, corrected release follows:
Siegel+Gale Works with BioMed Realty Trust to Develop a New Brand
New Brand Captures BioMed Realty's Focus on Relationships and Expertise
Oct. 9, 2012 /PRNewswire/ -- Global strategic branding firm
Siegel+Gale today announced the launch of brand enhancements for BioMed Realty Trust, Inc. (NYSE: BMR), a real estate investment trust (REIT) focused on Providing Real Estate to the Life Science Industry®. Siegel+Gale worked with BioMed Realty to tell its story by furthering the development of the company's brand, creating a distinctive voice and crafting a comprehensive visual identity.
"Given our remarkable growth in recent years, the time was right to revisit our brand," said
Rick Howe, senior director, corporate communications at
BioMed Realty. "Our goal was to enhance our brand in a way that fully articulates the values that we live by, of being true, creative and unstoppable. Working with Siegel+Gale, we have achieved a brand that reflects our position as a trusted expert and partner in the life science real estate industry."
Siegel+Gale helped BioMed Realty articulate what distinguishes itself by highlighting the company's core strength: a deep commitment to relationships, built on a foundation of deep expertise in life science real estate. The purpose of the new brand story is to help everyone, from tenants to brokers, service providers, investors and analysts, understand and embrace who BioMed Realty is and what they stand for.
"BioMed Realty now has a distinctive brand that corresponds to how it has emerged as a key player in its niche market," said
Jason Cieslak, managing director at Siegel+Gale. "This new brand highlights BioMed Realty's unique capabilities and supports the company's ability to offer a personal and engaging experience. It is evident that the BioMed Realty team puts people first and creates relationships that last."
A detailed case study on the work can be viewed
www.siegelgale.com) is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With
Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research and digital strategy.
Since its founding by branding pioneer
Alan Siegel in 1969, Siegel+Gale has helped drive business results for leading corporations, nonprofits and government organizations worldwide. Siegel+Gale has offices in
Beijing and strategic partnerships around the world. Siegel+Gale is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.