This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

How One Woman Broke Into the Auto-Supply Industry

MIDLOTHIAN, Ill. ( TheStreet) -- Barbara Moran-Goodrich, CEO of Moran Family of Brands, grew up in the transmission business founded by her father. But that connection wasn't always helpful.

Moran Industries was launched more than three decades ago by her father, Dennis. The company is part of the $300 billion aftermarket-supply industry and comprises six brands: Alta Mere, Dr. Nick's Transmissions, SmartView Window Solutions, Mr. Transmission, Multistate Transmissions and Milex Complete Auto Care. There are 140 franchised units across the U.S.

Moran started working there as a teenager as she went to art school and soon found that she enjoyed her job despite the male-dominated industry, and quickly moved to positions of greater responsibility.

Even though her father increasingly relied on her skills (she helped him move the business into franchising by acquiring troubled companies to bring under the Moran umbrella), Moran always worked under a cloud: Her father made it clear that she would never be in an executive position at the company.

>>> Style Me Pretty's Larson: Women Business Leaders

When she was pregnant with her first child in the late 1980s, her father even went so far as to fire her so that she could stay home with the baby.

That did not deter Moran. She went to work in government for the first female state representative in Illinois, Jane Barnes. Later, as she was looking to start her own business, fate stepped in the way. After Moran herself went through cancer, her father ended up having a quadruple bypass and a stroke in 1998. Her father sent her on a mission to find someone to run the company for them since it was clear he would not be able to return to work in the same capacity.

They hired consultants to help choose someone and, after three days, the consulting group decided it was she who should run the company. Her father finally agreed.

Shortly after she moved into the president position, she went to work on new initiatives that would be more family-friendly. Two years ago, she bought out her parents' positions in the company. Moran renamed the company Moran Family of Brands and has started to put initiatives in place to draw more female and younger customers.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs