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Race Fans Could Hit The Road To DAYTONA® With Help From Choice Hotels

SILVER SPRING, Md., Oct. 8, 2012 /PRNewswire/ -- Choice Hotels International (NYSE: CHH), in conjunction with the Coca-Cola Company, is helping Choice Hotels guests get on the fast track to the DAYTONA 500®, one of auto racing's most prestigious events.  October 8, 2012 through November 4, 2012 guests can enter the Coca-Cola® Race to DAYTONA® Sweepstakes for a chance to win a trip package for two to Daytona Beach, FL for the big race in February 2013.*  As one of the world's largest franchisors of hotels, Choice Hotels are never far from the high octane action. 

"With 5,100 hotel properties nationwide, including a hotel near every racetrack, Choice Hotels properties are ideal for loyal racing fans," says Greg Brown, Vice President of Loyalty, Promotion and Relationship Marketing of Choice Hotels International.   "For fans of auto racing this isn't just a sport, it's a way of life and Choice Hotels makes traveling to experience all the action that much easier."

Guests can enter the sweepstakes by visiting the Choice Hotels Facebook page at www.facebook.com/choicehotels or by visiting www.cokeplaytowin.com/racetodaytona.

The Coca-Cola® Race to DAYTONA® Sweepstakes grand prize is a trip package for two to Daytona Beach, FL for the DAYTONA 500®.  The prize package includes round trip air transportation for two; 3 nights' accommodations at a Comfort Suites hotel near the race track; two tickets to the DAYTONA 500® at the Daytona International Speedway® on February 14, 2013; and a $1,650 gift card for spending money.  

Five first prize winners will receive up to a 3-night stay at one of over 1,500 Choice Hotels locations, awarded in Choice Privileges® points.  To top it off, consumers can save 15% off their next stay with Choice Hotels after they enter the sweepstakes.**

Offering free breakfast, free internet and free parking at most locations, Choice Hotels International is helping race fans find comfortable and convenient lodging wherever the races take them.

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