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TheStreet Open House

Best Buy Taps Brightstar To Streamline Reverse Supply Chain For Mobile Devices

Stocks in this article: BBY

CHICAGO, Oct. 8, 2012 /PRNewswire/ -- Brightstar Corp., a leading global provider of diversified solutions for the wireless device industry, announced today that the company has been selected by Best Buy Co., Inc. (NYSE:BBY)  to manage the retailer's entire inventory of returned mobile devices in the U.S.

(Logo:   http://photos.prnewswire.com/prnh/20120904/FL67928LOGO

Brightstar has worked with Best Buy in the U.S. since 2009, providing technology, product and direct-to-consumer delivery services for the retailer's mobile device category.  Through the new partnership, Brightstar will consolidate and optimize Best Buy's multiple device return channels, significantly improving efficiency and reducing costs.  Best Buy will also leverage Brightstar's domestic and global distribution channels to improve device resale values in secondary markets, thus offering customers attractive trade-in opportunities to upgrade to the newer product models and technologies.

Brightstar will manage the receipt, sorting, triage, repair, refurbishing and repackaging of mobile phones that come back to Best Buy through its various service programs, including Trade-In and Buy Back, as well as via general returns and exchanges.  Brightstar's reverse supply chain platform increases the speed at which wireless devices can be returned and processed.  The solution also improves the economic recovery of pre-owned or formerly disposed of devices to extend product life.

"Improving the reverse supply chain process is an innovative way for retailers to reduce costs while enhancing the customer experience," said Jeff Gower, president of Brightstar US & Canada.  "Brightstar's proven supply chain optimization platform presents a real win-win opportunity for Best Buy and we look forward to helping them turn device returns into a business success story both for the consumer and the environment."

About Brightstar Corp.

Brightstar is the world's largest specialized wireless distributor and a leading global services company, serving mobile device manufacturers, wireless operators and retailers, with a local presence on six continents. Brightstar's industry-leading services include value-added distribution, supply chain optimization, handset protection and insurance, buy-back and trade-in solutions and multi-channel retail solutions. Brightstar services help customers increase product availability, expand channel reach and drive supply chain efficiencies by getting the right products to the right place at the right time.

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