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SapientNitro Caps Off Ninth Annual Advertising Week With Creative Wins At OMMA, IAB MIXX Awards

SapientNitro, part of Sapient (NASDAQ: SAPE), took home three creative trophies at the OMMA (Online Media, Marketing and Advertising) and IAB MIXX Awards, held during the 2012 Advertising Week, the largest annual gathering of marketing and communications leaders in New York City, which concluded Friday. Both award galas celebrate the marketing and advertising industry’s most innovative campaigns and finest talent that push the potential of interactive advertising to new heights.

Gaston Legorburu, worldwide chief creative officer for SapientNitro and a keynote at this year’s festival, commented, “We are delighted to be honored by OMMA and IAB. We’re living in a period of disruption that causes us to constantly re-think the definitions of advertising and creativity. Fortunately, clients like Activision, Chrysler, and WWE not only embrace this change, but encourage us to stretch the boundaries of media and creativity and allow fans to participate in their brand stories in new and inventive ways.”

SapientNitro’s work was honored for the following:
  • OMMA Awards – Web Site Excellence:
    • Entertainment – TV Category (non-news): (World Wrestling Entertainment ) Redesign
    • Entertainment – Games: Activision’s Call of Duty Modern Warfare 3
  • IAB MIXX Awards:
    • Product Launch Category: Chrysler Group and SapientNitro for “ Fiat 500 Abarth Reveal” – Bronze Award

For a full list of the week’s award winners, visit:OMMA Awards:’s MIXX Awards:

About the OMMA Awards

The OMMA Awards were created in 2006 to honor those advertisers that push the potential of online advertising creative. Finalists are selected by the MediaPost editorial team and are judged by the OMMA Awards panel.

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