Unlocking the potential for businesses to grow, expand and innovate by accessing the benefits of the capital marketplace is explored in a series of digitally designed multimedia advertisements from NYSE Euronext (NYX) that features four enterprise leaders: Freescale Semiconductor LTD (NYSE: FSL), FXCM Inc. (NYSE: FXCM), TD Ameritrade Holding Corp. (NYSE: AMTD), and Yelp Inc. (NYSE: YELP).
The campaign launches today with an initial 8-week flight on CNBC, Fox Business, Fox News, CNN and HLN as well as the Major League Baseball playoffs on TBS. In addition to in-flight programming on United Airlines and digital billboards in Silicon Valley, the commercials will run on BusinessInsider.com, CNBC.com and the extended social media reach of the creative includes Facebook, Twitter, LinkedIn, and YouTube.
“Operating the most important capital market community globally, NYSE Euronext empowers businesses to seize opportunities to unlock their potential to grow, bring new ideas to life, and contribute to the wellbeing of their customers, employees, shareholder and society,” said Marisa Ricciardi, SVP and Head of Global Marketing. ”We are thrilled to share the experience of these outstanding brands and recent additions to our listed company community in our new campaign, which for the first time in our advertising showcases our new brand icon.”
The NYSE Euronext advertisements showcase the advanced computer-generated imagery (CGI) animation of the world renowned NYSE façade and the “Unlocking the World’s Potential” brand identity. Text and links to the advertisements follow:
- Freescale Semiconductor -- From 17 billion chips worldwide…To a world of super connected intelligence….The potential of Freescale. Unlocked. NYSE Euronext. Unlocking the World’s Potential. http://www.youtube.com/watch?v=PPV40kHgjEI
- FXCM -- From currency trading for a few…To a currency market for everyone…The power of FXCM. Unlocked. NYSE Euronext. Unlocking the World’s Potential. http://www.youtube.com/watch?v=WSgkXklJGhg
- TD Ameritrade -- From investing for the first time…To investing with knowledge…The power of TD Ameritrade. Unlocked. NYSE Euronext. Unlocking the World’s Potential. http://www.youtube.com/watch?v=fp3J9kDR0Yo
- Yelp -- From local communities…To local businesses…The power of Yelp. Unlocked. NYSE Euronext. Unlocking the World’s Potential. http://www.youtube.com/watch?v=tADDhjuZpHA