Attitude Drinks Announces Brothers Beverage Company, LLC To Distribute Phase III® Recovery

PALM BEACH GARDENS, Fla., Oct. 8, 2012 /PRNewswire/ -- Attitude Drinks  (OTC.BB: ATTD) (OTCQB: ATTD – News), an innovative beverage brand development company and creator of the Phase III® Recovery brand, today announced a distribution agreement with Brothers Beverage Company, LLC (Brothers) to service 194 locations of a major drug-store chain in addition to their diverse and fast growing retail customer base.  Phase III® will be distributed by Brothers throughout Palm Beach, Broward, Dade and Monroe counties of South Florida, which represent over 5 million Florida residents. 

Jack Shea, Executive Vice President of Sales for Attitude, stated: "The excellent sales team at Brothers Beverage Company will expand distribution of Phase III® Recovery into the convenience store and independent grocer channels of trade.  Consumers will soon be able to purchase Phase III® in these types of retailers throughout the five counties. We are extremely excited about the partnership between our two companies."

About Attitude Drinks:

Attitude Drinks, Inc. is an innovative, beverage brand development company with a pure milk recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com

About Brothers Beverage Company, LLC

Brothers is a premier distributor of alcoholic and non-alcoholic beverages throughout Palm Beach, Broward, Dade and Monroe Counties. Brothers' main office and distribution facility is located in Pembroke Park, FL with satellite branch facilities in Riviera Beach and Key West.  In addition to Phase III® Recovery, the company's select brand portfolio includes:  Medalla Light, Mackeson, Green Flash, Capital and Frankenmuth beers, McKenzie's hard ciders, Nestle Nesquik, Marley's Mellow Mood, Tropical Fantasy, Hansen's Hubert's Lemonade and Vidration, Nawgan and Karma Culture Wellness Waters. Prior to forming Brothers, company management has over sixty years combined experience at both the brewer and wholesaler levels with the world's preeminent beer and non-alcoholic brands.  What distinguishes Brothers from the myriad of other beverage houses is simple: a strategic focus on a select portfolio of high quality and high growth products coupled with the ability to deliver unparalleled attention to its suppliers' most critical brands.

Main Phone:  [phone]   Email:  [e-mail]

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.

Contact:

Roy Warren, CEOAttitude Drinks, Inc.561.227.2727 [e-mail]   www.attitudedrinks.com

 

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