This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Cost And Cruelty-Free Manufacturing Practices Matter Most To Beauty Shoppers, Vitacost Survey Finds

BOCA RATON, Fla., Oct. 8, 2012 (GLOBE NEWSWIRE) -- Whether her lipstick is labeled "fire-engine red" or "passion flower pink," one label that matters deeply to today's beauty consumer is "cruelty-free," according to a new, nationwide survey of close to 1,300 American women conducted by Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of health and wellness products, including organic beauty and personal care items. More than three-quarters of respondents said it was either "extremely important" or "somewhat important" that the cosmetics products they buy are labeled "cruelty-free." These results closely mirror an internal survey Vitacost conducted simultaneously of 903 of its female customers.

The other label that's particularly important to today's beauty shopper is the price tag, the survey found, with affordability listed as the most important factor influencing the decision to purchase a beauty product.

Other key survey findings

Nationwide survey of 1,266 women, aged 18-60+:

  • 31.5% purchase cosmetics every 1-2 months
  • Overwhelming majority, 74.6%, would purchase a product labeled "cruelty-free" over one without that label if other factors, such as price and quality, were equal
  • 45.0% said animal rights are "extremely important" to them; 41.0% said "somewhat important"
  • Over 75.0% of respondents owned at least one pet
  • 36.7% of respondents said most or all of the beauty products they currently own are cruelty-free

Making cruelty-free beauty more affordable

Vitacost, which sells nearly 40,000 health and wellness products at up to 50% off retail, recently launched a new cruelty-free specialty store, www.vitacost.com/cruelty-free , which showcases beauty and personal care products that are not tested on animals and are independently certified by the Leaping Bunny Program, which is operated by the Coalition for Consumer Information on Cosmetics. Brands listed in Vitacost's cruelty-free storefront include: Beauty Without Cruelty, Avalon Organics, Jason, Desert Essence, Devita, Tom's of Maine, Reviva Labs, Kiss My Face and Alba Botanica.

"We are thrilled to team up with Vitacost to provide customers a simple, affordable way to find products from companies that have made a commitment to eliminate animal testing from their product lines," said Leaping Bunny Administrator Vicki Katrinak. "We hope our relationship makes it even easier for compassionate consumers to shop cruelty-free."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs