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TheStreet Open House

Kabam Collaborates With Kongregate And GameStop On Unique In-Store Promotion For Realm Of The Mad God

Kabam, the leader in developing and publishing core free-to-play (F2P) games has collaborated with Kongregate, the leading free-to-play online games platform, and GameStop, the world’s largest multichannel video game retailer, to promote Kabam’s popular Realm of the Mad God in stores and online.

Starting October 8, GameStop customers who visit any one of its more than 4,400 U.S stores can pick up a  Realm of the Mad God player card containing a unique code that will unlock exclusive game content on Kongregate.com and 250 GameStop® PowerUp Rewards™ points that can be redeemed for items from the Rewards Catalog on PowerUpRewards.com. Each cardholder will also have the chance to win a $10,000 GameStop gift card, courtesy of Kabam. In addition, GameStop will promote Realm of the Mad God online and in stores, and Kongregate will further promote the game to its 16 million unique monthly users.

Kabam is releasing exclusive new content available for a limited time to all players who access  Realm of the Mad God through Kongregate.com. This exclusive content will include a new Ninja Class, Kongregate branded pets, and a new Treasure Dungeon. The new class is one of 13 in the game, and the Kongregate pets will help players navigate through the “Bullet Hell” in the Mad God’s world.

“The best partnerships drive significant value to each party. In this case, Kongregate and GameStop wanted to partner with us because of the value Realm offers to their customers—an award-winning game that will feature exclusive content to Kongregate and GameStop customers for a limited time,” said Kabam Chief Operating Officer Chris Carvalho. “And for Kabam, this partnership allows us the potential to reach millions of traditional core gamers.”

“Showcasing a critically-acclaimed title on Kongregate like Realm of the Mad God to GameStop customers is a fantastic way to introduce core gamers to quality free-to-play online titles,” said Jim Greer, CEO of Kongregate. “This promotion is another extension of the benefits GameStop customers can receive for playing games on Kongregate. Partnering with Kabam is a natural fit as an industry leader in player engagement. The new content they are providing exclusively to Kongregate is a real treat for new players or existing fans of Realm of the Mad God .”

Award-winning Realm of the Mad God has been heralded as a cult classic and is Kabam’s first massively multi-player online role-playing game (MMORPG)—a strategic move on behalf of the company to deliver top quality multiplayer, multiplatform games across genres. Realm is a true cooperative MMORPG where players must help one another to survive in this “Bullet Hell” thriller and defeat the Mad God bent on ruling the world.

For details of the promotion and to play Realm of the Mad God with access to the new Ninja Class and Treasure Dungeon exclusive to Kongregate, players can visit www.kongregate/MadGod . For a chance to win the $10,000 GameStop gift card, customers can pick up an entry card at any GameStop store location in the U.S. from October 8-21, 2012. For official rules, visit www.kongregate.com/pages/realm-rules .

About Kabam

Kabam, the leader in massively multiplayer games for connected devices, is transforming the traditional gaming industry. The company’s studios focus on combining the best elements of traditional and social gaming to appeal to a growing audience of gamers looking for highly immersive social games on PC, mobile, and tablet platforms. Recent Kabam titles include The Godfather : Five Families™, Dragons of Atlantis™, Edgeworld™, the award-winning Kingdoms of Camelot® and the company’s first mobile game Kingdoms of Camelot: Battle for the North™. Kabam games are currently available for play on Google+, Facebook, iOS and an ever growing number of global social networks and online channels, as well as mobile and tablet. Founded in 2006 with headquarters in San Francisco, CA, Kabam has built a team of game industry professionals committed to creating deeply engaging games that delight our players. More information about Kabam can be found at www.kabam.com .

About GameStop

GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop’s retail network and family of brands include 6,614 company-operated stores in 15 countries worldwide and online at www.GameStop.com . The network also includes: www.Kongregate.com , a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at www.GameStop.com/pc .

General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop and find GameStop on Facebook @ www.facebook.com/GameStop .

About Kongregate

Kongregate is a leading online game platform with over 16 million monthly unique visitors who spend more than 28 million hours playing games per month. As part of the GameStop Corporation network, the site features a unique community and rich social elements combining achievements, profiles, chat, messaging, forums, and levels into a cohesive and addicting experience. Kongregate shares revenue from advertising and virtual goods directly with developers who have uploaded games to the site. Advertisers include major brands like Electronic Arts, Sony Pictures, Sprint, Frito Lay, Axe, Xbox 360, Nokia, and Toyota. While all games on Kongregate are free, the site also features a virtual currency called Kreds, which can be used to unlock additional features in select games. Based in San Francisco, CA, the company was founded in 2006 by brother-and-sister team Jim Greer, a game industry veteran, and Emily Greer, an interactive marketing executive.

Copyright Business Wire 2010

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