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TheStreet Open House

Entertainment Heats Up Online For 50 Million U.S. Hispanics

NEW YORK, Oct. 8, 2012 /PRNewswire/ -- Lines continue to blur between entertainment and technology as DramaFever reveals great news for 50 million U.S. Latinos, marketers and content partners. DramaFever, a leading global online video platform backed by MK Capital, YouTube and Machinima cofounders, AMC Networks, Bertelsmann Digital Media Investments, and NALA Investments (the investment vehicle for the family that created Univision and Televisa), is rolling out new Spanish-language shows, a new bilingual player with built-in social features and a new integrated site "En Espanol." New deals with TV networks and producers in Argentina and Spain, as well as with iTunes and Netflix deepen the company's penetration in North and Latin America.

(Photo:  http://photos.prnewswire.com/prnh/20121008/NY88140 )

DramaFever reports it now has one of the largest licensed U.S. collections of Spanish-language primetime TV and telenovelas available online for free to Americans and Canadians. Latin Americans can now also visit DramaFever.com to begin watching an ever expanding library of hit TV dramas, action, comedies and music shows from Korea, China, Taiwan, Japan, Philippines, and Singapore. Hulu, and now Netflix and i Tunes customers can find DramaFever's curated selections of popular South Korean dramas. Global visitors to DramaFever can connect around shows and stars in both English and Spanish, thanks to the bilingual player and enhanced site, which automatically detects a viewer's region and has features to predict language preference, target ads, and limit videos to only those outside of a content partner's existing market.

"With a team that has tripled since March, DramaFever has aggressively drawn on audience feedback and proprietary research to give viewers what they're looking for and help them discover new things to watch," says co-founder Suk Park. "We believe the shows from Argentina and Spain will authentically connect with surprisingly broad audiences, just as Korean dramas have, proving that we're creating new audiences and higher revenues for our partners and more meaningful marketing opportunities for advertisers."

ABC recently announced it will remake Argentina's Mujeres Asesinas with Modern Family's Sofia Vergara, and DramaFever will be streaming the original series. Park adds that, after just one week in the U.S. iTunes store, two Korean romantic comedies, Boys Over Flowers and Heartstrings, broke the iTunes Top 200. DramaFever reports over 3 million monthly streaming users, who on average watch over three hours of videos each month. Not what you'd expect, over 85% of DramaFever's U.S. consumers watching Asian series are of non-Asian descent.

DramaFever is available for free on the web at www.dramafever.com and on Apple iOS devices, and new Android, Google TV and Roku apps. Premium subscribers watch without ads and free registered subscribers experience less frequent advertisements than unregistered users, plus get additional features and controls.

ABOUT DRAMAFEVER Established in 2009, New York-based DramaFever, an online video platform for the world's best entertainment available on the web, serves mainstream U.S., Canadian and Latin America audiences. DramaFever's ever-expanding library represents one of the most comprehensive and current U.S. collections of licensed Asian and Spanish-language primetime TV available online. All shows are professionally translated and available for free in high quality. Partners include Hulu and Netflix and over 63 of the world's top content producers. Curated selections also appear on iTunes. As of October, users can catch DramaFever across platforms via a new bilingual player on DramaFever.com, partner streaming services, as well as using mobile and web TV apps.

MEDIA CONTACT: Rosally Sapla / +1 917 969 7483 / rsapla@dramafever.com

SOURCE DramaFever

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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