- Comparing and contrasting the development model of today to that of 10 years ago
- Deploying effective strategies to overcome the patent cliff & maintain competitive edge over generics
- Realising the current reimbursement & attrition landscape and the potential model forecasts
- Exploring relevant countermeasures - best practices and challenges in deployment & maintenance
- Examples of chosen strategies in the industry - open innovation, new business models, translational & personalised medicines & collaborations
- Is adopting a cross-industry development strategy a realistic goal or is the secretive nature of pharmaceuticals too hard a habit to overcome?
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