"To compete against the domestic participants, international companies must price their products competitively or identify niche market segments," noted Pamu. "Global suppliers need to acknowledge the physiological differences between the populations of the east and west and create customised models to expand their footprint in this promising market."
Foreign entrants can gain easier market access by lowering their costs of production through improved and optimized processes, and forging strategic partnerships with distributors, raw material suppliers and manufacturers in the Asia-Pacific.
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