Sanrio's Hello Kitty Pynkiss Label Celebrates A Year Of Stratospheric Success In A Fiercely Competitive Global Market
Founder and CEO, Chady Jriege commented at the launch of Pynkiss' huge Facebook online birthday event. "The impressive annual sales of 2011-12 has led to rapid expansion in the behind the scenes operation to facilitate further growth, with both distribution and production having to drastically intensify output by as much as 50%. The design studio and showroom has a new space at Via Morimondo, in the prestigious Milan fashion district as eager stockists and buyers seek to stock the brand or negotiate store franchise options. Pynkiss is fast becoming the must-have brand for babies, kids, teens and adults alike."
Despite the icy current financial climate Pynkiss has enjoyed a two-fold increase on turn-over for the brand in the last nine months alone, hitting what Mintel describes as 'average annual sales' figures for more well established brands in just two-thirds of the time. So it seems that on the first birthday of Pynkiss the high end brand will have more to celebrate than merely being a year old - and a grown up competitive, commercial Hello Kitty is finally coming of age.
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