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The Oce Press Go! program is the first customer-designed business development program in the digital print industry. Introduced by Oce in 2010, it was created to give Oce customers the tools and resources to ensure success. Based on feedback from members, the program has evolved to include industry research, white papers, case studies and articles, as well as an informative monthly webinar series.
Now, Oce is adding sales and marketing tools to help print providers market their services and assist them in making the transition to true marketing service providers. A big part of that effort is the Oce Resources and Marketing Program (RAMP). As part of the RAMP offering, Oce customers will have access to multichannel campaign templates, industry content, and sales training resources to "ramp up" their knowledge and marketing efforts.
"Customers are looking for help developing integrated marketing campaigns, as well as sales and marketing initiatives to help drive more print to their Oce devices," said
Jodie MacLellan, Marketing Manager,
Oce North America, a Canon Group company. "Not all print providers have the resources to develop these types of campaigns. Through customizable templates, we're giving them the tools they need to compete in a today's multi-channel reality."
Tools to Drive BusinessIn
November 2012, the
Oce Press Go site will offer a how-to guide for building an integrated marketing campaign, access to syndicated newsletter content and a new series of webinars. Oce customers will find templates for direct mail, events, email, online banners, print ads, social media and eNewsletters to RAMP up their marketing efforts.
A new Print Provider Locator is one of the latest collaboration tools on the site. Customers will be able to look up other print providers in their area who are equipped with Oce printing systems. It allows them to distribute workload while ensuring the same printing consistency for their customers.