This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

FleetMatics CEO: Driving For Growth

Stocks in this article: FLTX CMCSA

NEW YORK ( TheStreet) --

Debra Borchardt:

FleetMatics (FLTX) had a successful offering on Friday, and the stock is already trading up. I'm with the CEO of FleetMatics, Jim Travers. So this company tracks trucks, essentially. Now let's talk about that, because I would think most customers like the idea of being able to know where their trucks are, where they're going, and be able to track them at all times.

Jim Travers:

Yes. They are. And the heart of what we do is really providing small-business owners the visibility to manage in their mobile assets and today, the majority of those customers have nothing in place to see what's happening with their mobile assets. We provide a SaaS software as a service -based offering to allow them to see actionable intelligence, very graphical, to allow them to understand what's happening with the vehicle, the time of location, distance, speed, and allow them to route them more efficiently so they can improve revenue and reduce cost.

Debra Borchardt:

Right. This is the kind of thing that a big company, like a UPS (UPS) or a FedEx (FDX) does nationally, but for a small-business owner, they really don't know where to go to get help with this.

Jim Travers:

That's right. The bigger companies obviously spend a lot on information technology and tend to build their own. Small business doesn't have the time and often not the resources to go off and have a system like this. And that's where the SAAS model, the software delivery model, is perfect for this customer. It's easy to adopt, low cost, he can get into our system very easily, get the information he needs and start taking actions to improve his business.

Debra Borchardt:

Give us an example of a customer that would use your service and how?

Jim Travers:

Well a good example on the high end of our business, while we focus on the small-business owner, we do have a larger fleet offering. Comcast (CMCSA) is a customer of ours today. We're very pleased with that contract being awarded to us this year. In their situation, they wanted to take our system and integrate it into their work order management system. They have a billing system that manages their service employees. And they wanted to integrate that into location. So that integration was very powerful. It gave them a lot of return on investment. And we're in the process now of rolling that contract out.

But a more typical customer would be like a Midway Industrials, which supplies forklift parts. They're 13 vehicles. Our average customer is really in the 20-vehicle range, so we tend to be in the smaller range typically. And again, in that situation we're providing visibility to that customer that he doesn't have today through the insight of very intuitive-based reporting that we can provide him to reduce cost.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,079.40 +49.19 0.27%
S&P 500 2,090.27 +8.39 0.40%
NASDAQ 4,803.6890 +30.2170 0.63%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs