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TheStreet Open House

New SHUAA Strategy And Logo Presented To Financial Community

HH Sheikh Maktoum Hasher Al Maktoum, Executive Chairman of SHUAA said: "I am very pleased with the reaction of the business and financial community, and the feedback from our stakeholders. In less than 18 months we have been able to restructure SHUAA and return to a growth trajectory. This is an incredible achievement. I am confident enough in our strategy to start issuing market guidance  which sees us in the black in 2013. We have a clear strategic vision and are on track to re-emerge as the region's preeminent investment banking platform."

Before unveiling its new branding SHUAA reminded the audience that it traces its roots back to 1979 when it was established by Emiri Decree number 6 of HH Sheikh Rashid Al Maktoum. HH Sheikh Rashid Al Maktoum who initiated many far-sighted infrastructure projects including Dubai Airport, Port Rashid and the Dubai World Trade Center, founded the Arabian General Investment Corporation (AGICO) as a Pan-Arab investment company. Initially, AGICO pooled capital from regional Chambers of Commerce and invested it across the region - similar to sovereign wealth funds today.

As the private sector in the region evolved, SHUAA emerged into one of the main pillars of the Arab region's financial infrastructure, filling the vital economic purpose of financing growth for SMEs and entrepreneurs where traditional banks could not. As the evolution of Dubai increased its pace and attained global prominence under the leadership of HH Sheikh Mohammed bin Rashid Al Maktoum, SHUAA became the first institution to promote the UAE and broader GCC region as a destination for investment, rather than just a source.

Notes to editors:

SHUAA's new logo aims to reposition and better represent its current leadership in the financial sector with SHUAA's shareholders, clients, employees and the global financial community. The new branding adds gold, representing excellence, to the modernized blue font. In addition, the icon has been rotated which underscores the strategic shift of the Company and the name 'Capital' was dropped to streamline the overall brand. Central to the new logo are gradually growing circles depicted next to the name SHUAA, which, when combined, show an arrow pointing to an upward trend. The new logo stands for excellence, trust, and continuity. SHUAA's new brand is an evolution, not a revolution. It reflects SHUAA's integrated business model and approach to deliver the best of SHUAA to clients.

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