Dynamics Inc., an innovator in next-generation payment devices, announced today that it is increasing its developer rate from 0.25% of each transaction to 0.5%. The ePlate™ payment device, which was announced earlier this year, will be released before Thanksgiving.
“By doubling the rate to the experience™ providers, Dynamics is doubling the value to the end consumer,” said George Schmelzel, senior vice president of UMB Credit Card Services.
The ePlate™ device is a paper-thin, flexible computing platform in a payment card format. The device includes the Electronic Stripe® -- the world's first fully card-programmable magnetic stripe – which can be read at any existing point-of-sale (POS) magnetic stripe reader. The device will be Visa branded and can be used everywhere Visa cards are accepted.
“The Dynamics ePlate™ device issued by UMB offers consumers the ability to earn exclusive, instant, and personal benefits without requiring the consumer to do anything other than live their everyday life,” stated Jeff Mullen, Dynamics CEO, “This is just the beginning. As more experience™ providers are announced, the ePlate™ device will only widen the gap from traditional loyalty-oriented credit cards.”About UMB Bank: UMB Financial Corporation (NASDAQ: UMBF) is a financial services holding company headquartered in Kansas City, Mo., offering complete banking, payment solutions, asset servicing and institutional investment management to customers. Its banking subsidiaries own and operate banking and wealth management centers throughout Missouri, Illinois, Colorado, Kansas, Oklahoma, Nebraska and Arizona. Subsidiaries of the holding company and the lead bank, UMB Bank, n.a., include mutual fund and alternative investment services groups, single-purpose companies that deal with brokerage services and insurance, and a registered investment advisor that manages the company's proprietary mutual funds and investment advisory accounts for institutional customers. For more information, visit umb.com or follow us on Twitter at @UMBBank, Facebook at facebook.com/UMBBank and LinkedIn at linkedin.com/company/umb-bank.